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The Wise Marketer's marketing & customer loyalty report for the week ending April 2nd, 2010...
NEWS: Customer service trumps call centre efficiency
Call centres that rate call efficiency over customer service do so at their peril, according to a survey by Panviva, which found that the call centre performance metrics currently used by many companies are skewed toward internal efficiency rather than customer service scores.
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BRIEFING: Visions Electronics renews with Air Miles Canada
Alliance Data Systems Corporation has signed a multi-year renewal agreement with Visions Electronics as a sponsor in its Canadian Air Miles Reward programme. Visions Electronics has been a sponsor since 2007, issuing reward miles to members purchasing selected home, office and automobile ...
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NEWS: Social media to support customer loyalty strategy
Social media is here to stay, and marketers are increasingly seeing this phenomenon as a support strategy for a one-to-one marketing model that encourages customer loyalty and engagement, according to Gary Edwards of customer experience management firm Empathica.
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BRIEFING: CardStar puts 6 loyalty memberships on a card
CardStar and KeyRingThing have partnered to launch the CardStar Card, which consolidates six loyalty, reward or membership cards onto a single card the size of a credit card, making it possible for anyone, with or without a smartphone, to take advantage of loyalty card consolidation. CardStar has ...
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NEWS: FNB brings PayPal to South African consumers
PayPal has at last officially arrived in South Africa thanks to a partnership with First National Bank (FNB), allowing the country's citizens to top up and withdraw funds through qualifying FNB accounts, and FNB credit cards used for PayPal transactions also attract eBucks rewards.
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BRIEFING: Channel engagement linked to higher sales
A report, The 'ROI in Channel Partner' Conferences - A Case Study , based on a review of a major healthcare providers' annual meeting at which a programme of training, relationship building and networking opportunities (designed to increase sales and profits in specific markets and engage channel ...
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NEWS: Trigger marketing keeps customers engaged
When it comes to making direct marketing stand out from the crowd, the appearance and personalisation of each mail piece is critical according to Patrick Headley of GI Direct, who asserts that trigger-based marketing via multiple channels may now be a vital key to customer engagement.
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BRIEFING: Enhanced Amex Air Miles card launched
American Express and the Air Miles Reward programme have launched an enhanced no-fee American Express Air Miles Credit Card, designed to give consumers a faster way to earn Air Miles. Holders of the new card earn 1 Air Miles point for every Can$15 in purchases charged to the card at Air Miles ...
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NEWS: Consumers demand greater value and service
Instead of demanding lower prices, the recession has encouraged consumers to instead demand greater value for money in the retail market, according to the '2010 Consumer Scorecard Research' study by Convergys.
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BRIEFING: BMR Le Groupe launches loyalty scheme
BMR Le Groupe, an umbrella association of independent merchants who operate some 180 renovation centres and hardware stores in Quebec, Ontario, New Brunswick, Nova Scotia and Prince Edward Island, has launched the BMR 360 Reward Programme, which allows consumers and contractors to accumulate BMR ...
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