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The Wise Marketer's marketing & customer loyalty report for the week ending March 25th, 2010...
NEWS: New multi-industry NPS benchmarks published
Satmetrix has published its '2010 Net Promoter Industry Benchmarks' for the insurance, financial services, airlines, telecommunications, technology, retail and online services industries, with leaders including brands such as USAA, Charles Schwab, JetBlue, Verizon Wireless, Apple, Trader Joe's, Costco and Amazon.com.
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BRIEFING: Club Yogi Rewards celebrates first anniversary
Leisure Systems, franchisor of Yogi Bear's Jellystone Park Camp Resorts, has introduced new features and benefits on the first anniversary of Club Yogi Rewards. Launched in April last year, Club Yogi Rewards has passed the 30,000 member threshold - more than double the number of guests who took ...
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NEWS: Sales from social networks still a challenge?
Driving sales from social networks and mobile commerce platforms will remain a major challenge for marketers, according to the findings of a recent Webloyalty E-tail Strategy Summit in the UK.
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BRIEFING: Hilton HHonors signs up 25-millionth member
Hilton HHonors now has more than 25 million members. This was achieved with the help of the more than 2 million new members who joined in 2009 - the largest enrolment year in the programme's history. In addition, HHonors enrolment increased more than 19% in January and 18% in February 2010 ...
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NEWS: New contactless smartcard loyalty schemes
In the UK, following successful trials over the past twelve months, e-payments provider sQuid has announced the nationwide launch of a contactless smart card-based loyalty platform, offering businesses of any size the ability to implement bespoke loyalty programmes.
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BRIEFING: Auto service franchise joins Fly Buys NZ
New Zealand's largest chain of franchised auto service outlets, Pit Stop, has become the first company to join Fly Buys in 2010. Pit Stop, with a multi-million dollar turnover, has grown from a single shop in 1978 to serving hundreds of thousands of customers across the country through more than ...
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NEWS: Factors driving digital marketing success
While digital channels are medium or high priority for 85% of companies, 74% claim they still need to know how to use digital channels more effectively, according to research by Experian Marketing Services.
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BRIEFING: Vesdia and AMC Theatres team up
AMC Theatres is offering a reward programme in partnership with provider of multi-channel loyalty marketing programmes, Vesdia. Movie fans can now earn rewards using Vesdia-operated cards associated with programmes such as Hawaiian Airlines, SunTrust and Citizens Bank. Rewards can be airlines ...
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NEWS: Customers who web-chat tend to buy more
Online consumers who engage with a brand through web-based chat are more likely to buy more than their non-chat counterparts, according to an independent study by Forrester Consulting conducted for online customer engagement solutions provider LivePerson.
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BRIEFING: Webloyalty expands operations into Germany
Webloyalty is launching operations in Germany. The company, headquartered in the US, launched in the UK in 2007 with its programme Shopper Discounts & Rewards and France in 2008 with Remises & Reductions. In Germany, the programme will launch under the name 'Shoppen und Sparen' and Ryanair is to ...
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