 |
The Wise Marketer's marketing & customer loyalty report for the week ending March 18th, 2010...
NEWS: Community/rewards hybrid loyalty scheme launched
In Canada, Beansaver has launched a new loyalty rewards-based e-commerce community, offering a hybrid customer loyalty and online community programme covering e-retailers throughout the US and Canada.
... read more
BRIEFING: Campus Dough cards to help university students
StorValue Card Solutions is soon launching its fifth branded card programme, Campus Dough DebitSmart Visa Prepaid Card, filling a void left by the recent Credit Card Act, which makes it more difficult for students to get credit cards. StorValue teamed with University Parent Media to offer the new ...
... read more
NEWS: How and why Barclaycard came back to loyalty
With the launch of the Barclaycard Freedom credit card-based reward programme in the UK, The Wise Marketer's European contributing editor, Peter Wray, interviewed Freedom's marketing director, Sarah Alspach, to find out how and why Barclaycard returned to loyalty.
... read more
BRIEFING: Loyalty bonuses at Carlson Country Inns & Suites
Carlson's Country Inns & Suites has launched a "1, 2, Freee!" offer, in which guests can book two consecutive nights and get the third night free at participating locations. Additionally, goldpoints plus loyalty programme members will earn 3,000 bonus Gold Points as part of the offer. The offer ...
... read more
NEWS: How email marketing aids social media strategies
Marketers are using social media to enhance their email marketing campaigns rather than to replace them, according to a survey of 900 digital marketers by Econsultancy and Adestra.
... read more
BRIEFING: Christopher & Banks launches loyalty scheme
Christopher & Banks, a specialty retailer of women's clothing, has launched the Friendship Rewards loyalty programme across its entire 800+ retail locations and two e-commerce sites. The points-based programme offers rewards on purchases across all channels, as well as invitations to exclusive ...
... read more
NEWS: Only retail improves multichannel experiences
The retail sector comes first in North American for customer service, having increased significantly from a score of 1.8 (below average) out of 4.0 in 2009 to 2.3 (above average) in 2010 - the highest score among all sectors evaluated - according to a study by knowledge management software firm eGain.
... read more
BRIEFING: Air Miles division encourages social responsibility
LoyaltyOne's Air Miles Reward programme has formed a new division, Air Miles for Social Change, which is partnering with government agencies, energy utilities, transit service providers, and non-governmental organisations. The partnerships will reach into more than 10 million Canadian households ...
... read more
NEWS: Smartphone users more loyal to their network
As more and more mobile telecoms customers switch to smartphones, many retailers are having to adjust their 'sales experience' to address the specific needs of these tech-savvy customers, according to a report by J.D. Power and Associates.
... read more
BRIEFING: Integra Tire & Auto joins Aeroplan & Futura Rewards
Futura Rewards has recently signed a loyalty and marketing services agreement with Integra Tire & Auto Centres to launch both the Aeroplan and Futura Rewards programmes throughout the company's 64 locations in Western Canada. Futura will provide the loyalty solution and ongoing tracking of ...
... read more
|
|
|
|
|
|
