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The Wise Marketer's marketing & customer loyalty report for the week ending June 11th, 2010...
NEWS: 50% of broadband customers have churned
More than half of broadband internet customers have switched providers at some point, according to research by call centre and customer service specialist Orchid Consulting, which suggests that the industry's churn figure may be significantly higher than previously thought.
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BRIEFING: Mobile telco loyalty platform expands again
The Italian mobile entertainment provider Buongiorno reports that its new RAW marketing platform, based on the IMM platform (Intelligent Mobile Marketer), has been fully deployed across Europe through partnerships with several networks. Buongiorno has offices in 24 countries, and direct ...
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NEWS: Poor customer experience causing churn epidemic
Many companies are wasting vast sums of money trying to attract new customers through advertising while still delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the past six months alone, according to a study published by Satmetrix.
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BRIEFING: SkyMiles eliminates redemption fees
Delta Air Lines is eliminating award ticket redemption fees for SkyMiles frequent flyer members. Effective immediately, members will no longer pay fees of up to US$150 for award tickets redeemed within 20 days of departure. Until now, the fee to book an award ticket for travel within three days ...
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NEWS: Marketers boost paid search & SEO budgets
British marketers have ramped up their investment in paid search and SEO (search engine optimisation) techniques this year as the economy has emerged tentatively from recession, according to research published by Econsultancy and digital agency Guava.
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BRIEFING: Capital One Bank to make 26 'mile millionaires'
In the US, Capital One Bank has launched a 'Million Miles Sweepstake' which will catapult 26 lucky customers to the elite status of 'Miles Millionaire'. Consumers who open a new personal or small business Rewards Checking account during the month June 2010 will be automatically entered into a draw ...
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NEWS: CPG sites show more promise than social media
Consumers the world over are more likely to visit a CPG brand's web site than become a Facebook fan or Twitter follower of a CPG brand, regardless of the CPG category, according to study by Ipsos Marketing.
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BRIEFING: Who took the top 2010 Engagement Awards?
Winners of this year's Allegiance Engagement Awards, which were given to organisations that demonstrated high customer or employee engagement based on customer and employee surveys collected through the Allegiance Engage platform during 2009, have been announced. Customer Engagement winners were ...
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NEWS: The changing face(book) of customer service
The proliferation of blogs, podcasts, video, chatrooms, social networking sites and other online interactive communication is transforming the corporate-customer relationship, according to Keith Pearce, senior marketing director for EMEA at Genesys-EMG, who explains how to implement a strategic social media plan.
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BRIEFING: Mall Networks enhances shopper analytics
Mall Networks has selected Unica Corporation's web analytics solution, NetInsight OnDemand, to report and analyse web visitor behaviour. Mall Networks enables over 100 million customers of some of the largest loyalty programmes to earn bonus rewards and discounts when shopping from a range of top ...
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