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The Wise Marketer's marketing & customer loyalty report for the week ending July 1st, 2010...
NEWS: Brand loyalty evaporates with 'out of stocks'
Top brands and well known supermarket chains spend billions of pounds each year to secure brand loyalty, but a survey by UK-based Scala Consulting has found that there is little point in doing so if the products customers want aren't on the shelves.
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BRIEFING: More Air Miles for power-conscious Ontarians
In Canada, the Air Miles Rewards Programme has signed a partnership deal to run an energy conservation campaign with the Ontario Power Authority (OPA), which is responsible for ensuring a reliable, cost-effective and sustainable supply of electricity for Ontario. The OPA's 'Power Pledge' campaign ...
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NEWS: Green issues to return with economic recovery
A global survey of consumer perceptions of 'green' brands and corporate environmental behaviour has identified some significant differences in consumers' concerns, with 60% of consumers preferring to deal with environmentally responsible companies.
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BRIEFING: Carlson Marketing launches mobile Instant Rewards
Carlson Marketing's Instant Rewards programme has launched mobile gift certificates known as 'mCerts' to give loyalty marketers the ability to send digital gift certificates via mobile devices, providing on-the-spot reward redemptions for their loyalty programme members. mCerts can potentially ...
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NEWS: E-marketing's value goes way beyond the inbox
E-mail's influence on offline sales, brand advocacy and discovery is even higher than expected, according to research from multichannel marketing firm e-Dialog.
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BRIEFING: Mall Networks and Colloquy team up
Mall Networks, a provider of loyalty shopping solutions, and the loyalty journal Colloquy have signed a strategic partnership deal to help advance loyalty marketing best practices thorughout a range of industries including financial services, card issuers, airlines and hospitality, and media ...
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NEWS: What drives different levels of customer loyalty?
While most people would agree that loyalty is a good thing - whether in terms of personal relationships or in choosing who to do business with - but there are always some customers who benefit from membership of a loyalty scheme while others simply fall by the wayside, according to Anamaria Chiuzan, senior marketing manager for customer insight and loyalty at The Logic Group.
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BRIEFING: Pit-Stop workshops to offer Payback points
Garage workshop chain Pit-Stop has joined Payback, Germany's largest loyalty programme. From July 2010, Payback customers can collect 1 point for each Euro 1 spent at the over 400 branches of Pit-Stop throughout Germany. Special promotions for services such as servicing and tyre changes are also ...
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NEWS: Study identifies latest mobile customer segments
Although technology and new gadgets are stealing the limelight lately, mobile marketing needs to focus on customer strategy to achieve measurable success, according to a white paper from Carlson Marketing.
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BRIEFING: CMOs need to understand customer engagement
Customer engagement is fast becoming a critical strategy and metric for leading brand marketers, but many CMOs are at odds over how to do it correctly and how to measure its impact, according to a new study released today by Forbes Insights and George P. Johnson. The report suggests that ...
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