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The Wise Marketer's marketing & customer loyalty report for the week ending June 24th, 2010...
NEWS: E-marketing links customer desires and behaviours
The top strategic action identified by best-in-class retailers is to develop channel integration plans for creating a unified customer experience, according to a report by researchers Chris Cunnane and Sahir Anand at Aberdeen Group.
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BRIEFING: Nectar rises to UK 'emergency budget' challenge
To coincide with the UK's emergency budget, Nectar has launched an integrated marketing campaign which went live on Tuesday 22nd June. The campaign aims to reassure consumers that good times can still be had by being savvy and using Nectar points to help family finances stretch that bit further ...
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NEWS: Shoppers want to 'channel hop' as they shop
British consumers want a better shopping experience including greater control over where, when and how they shop across a growing range of channels, which now include social media and smart phones, according to the Buzzback Market Research study commissioned by NCR.
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BRIEFING: Sabre unveils 'loyalty driver' for travel agents
Sabre Travel Network, a provider of solutions for the travel industry, has globally launched Sabre Red, designed to help travel agencies drive customer loyalty and increase revenues, improve efficiency and reduced costs. The system spans the entire spectrum of an agency's business from shopping ...
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NEWS: Japan Green Stamp programme goes digital
Japan Green Stamp (JGS) has signed an agreement with YOU Technology to enable the company's popular loyalty programme to move to a more dynamic, all-digital rewards platform that will also provide members with more personalised marketing messages.
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BRIEFING: HMV Canada launches new loyalty programme
HMV Canada is rolling out PureHMV - a customer rewards programme that enables members to collect and redeem points earned on purchases made at HMV stores or online for 'money can't buy' rewards. These include autographed merchandise and collectibles; backstage passes and VIP experiences; ...
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NEWS: Top ten ways to improve a loyalty scheme
A report by the Cornell Center for Hospitality Research has highlighted ten principles that make it more likely that loyalty programmes will actually develop loyal customers.
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BRIEFING: French retailers move loyalty schemes to NFC
Three retailers in Nice are using Fidbook, an NFC loyalty application that works with a simple reader (costing under Euro 100) that avoids the need to upgrade to a contactless payments terminal. According to a report in the journal NearFieldCommunicationsWorld , Fidbook is offered to consumers by ...
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NEWS: FSI customer relationships suffer from irrelevance
As the UK emerges from recession, most financial service providers will need to improve their marketing and communication strategies to take advantage of opportunities in the investment sector, which remain strong despite continued economic turbulence, according to a survey by database marketing specialist Knaulage DB (KDB).
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BRIEFING: Study cites employee rewards best practices
Grass Roots recently commissioned an independent study with Research Powered Marketing Group (RPM) to determine management preferences for companies with employee reward and recognition programmes, and what they consider to be industry best practices. The survey showed that most HR managers want a ...
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