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The Wise Marketer's marketing & customer loyalty report for the week ending June 17th, 2010...
NEWS: CPGs should go direct-to-consumer, Carlson says
Improvements in consumer packaged goods (CPG) sales and marketing used to simply mean spending more money through advertising and promotion to achieve the desired lift, but a white paper from Carlson Marketing suggests that there might be trouble in this particular marketing paradise.
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BRIEFING: PTC extends B2B loyalty with HP partnership
PTC has announced that technology company HP has become the newest participating partner in the PTC Maintenance Support Gold Loyalty Discount programme. In addition to HP, Adobe and Integrated Industrial Information have also recently joined the B2B loyalty programme. The Gold Loyalty Discount ...
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NEWS: Consumers explain how marketing should work
More than half of US and UK consumers' e-mails would be opened and read if marketers would demonstrate that they knew the consumer, and a large segment of consumers would be more likely to subscribe to e-mails be and more tolerant of message frequency if marketers demonstrated knowledge of their preferences, according to research by e-Dialog.
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BRIEFING: NFL announces new rewards credit cards
Barclaycard US, the payments business of Barclays in the United States, has signed a multi-year agreement with the National Football League (NFL) to market credit cards bearing the NFL shield logo and the logos of each of the 32 NFL clubs.The cards will enable their users to earn loyalty points ...
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NEWS: Expo focuses on the human aspect of loyalty
In Florida, USA, the third annual Loyalty Expo has been exploring and examining the latest techniques and strategies for engaging customers, along with the key problems facing marketers as they work to engage customers, employees and partners in a bid to drive long-term, sustainable results, according to contributing editor Tim Crank (managing director of engagement marketing for Young America).
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BRIEFING: Wyndham Rewards offers summer discounts
For those consumers who don't have enough room in their family budget for a summer holiday, Wyndham Rewards has launched its 'Mission: Save Summer' campaign, offering travellers in the US a range of hotel discounts ranging from 15% to 30% off the best available rates, as well as chances to win ...
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NEWS: Payback takes controlling stake in i-Mint
In a new strategic investment move, the German coalition loyalty programme Payback has taken a controlling stake in the Indian loyalty programme i-Mint, aiming to combine the two programmes' expertise in India, a rapidly growing consumer market.
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BRIEFING: Amtrak extends Points.com loyalty partnership
In the US, Amtrak and Points International, owner and operator of Points.com, have announced the expansion of their existing partnership, giving Amtrak Guest Rewards members the ability to share their points online. Under the existing agreement with Amtrak, Points.com already offered Amtrak Guest ...
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NEWS: 50% of broadband customers have churned
More than half of broadband internet customers have switched providers at some point, according to research by call centre and customer service specialist Orchid Consulting, which suggests that the industry's churn figure may be significantly higher than previously thought.
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BRIEFING: Mobile telco loyalty platform expands again
The Italian mobile entertainment provider Buongiorno reports that its new RAW marketing platform, based on the IMM platform (Intelligent Mobile Marketer), has been fully deployed across Europe through partnerships with several networks. Buongiorno has offices in 24 countries, and direct ...
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