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The Wise Marketer's marketing & customer loyalty report for the week ending July 15th, 2010...
NEWS: Loyalty marketing with fickle teens & 'tweens
Today's teens and tweens (aged 8 to 18) may be lucrative, but they're also elusive and fickle customers and, according to a report available from Research & Markets, reaching them means recognising not only that their lifestyles change rapidly but also that age is very significant within this lucrative segment.
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BRIEFING: HHonors doubles its rewards for the summer
Hilton HHonors, the loyalty programme for frequent Hilton hotel guests, has announced a new global promotion offering twice the rewards. From now until 30th September 2010, Hilton HHonors members can register online to earn either Double Points or Double Airline Miles for stays at any of the ...
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NEWS: British retailers forced to fight based on price
The United Kingdom has become the most cost-conscious market in Europe, according to pan-European research by affiliate marketing company Affilinet, which found that 71% of UK consumers cite price as a key factor when making a purchasing decision.
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BRIEFING: Air China adds mileage to ticket purchases
Air China's Phoenix Miles frequent flyers can now earn extra frequent flyer rewards when they purchase tickets. An additional 500 kilometres are being awarded to those who purchase domestic flights and an additional 2 kilometres for every 10 RMB are awarded to those who purchase international ...
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NEWS: Brands must provide customers with a online voice
The latest UK Customer Satisfaction Index (UKCSI) by the Institute of Customer Service shows that providing space for onsite reviews of products and services is five times more important to UK consumers than a company having a Twitter account and three times more important than offering a Facebook page or group.
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BRIEFING: JetBlue launches 'rewards awareness' programme
JetBlue Airways, in partnership with Carlson Marketing, launched a 'Be True' rewards awareness campaign earlier this month, aimed at boosting membership and raising awareness of the benefits of the TrueBlue frequent flyer programme. During the first week of July 2010, new members of the TrueBlue ...
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NEWS: Hotels.com launches Welcome Rewards scheme in UK
The online hotel bookings operator Hotels.com has launched a rewards programme called 'Welcome Rewards', offering regular customers in the United Kingdom a free night's stay for every ten nights booked.
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BRIEFING: Medical charity launches affinity debit card
In the US, Doctors Without Borders (Medecins Sans Frontieres) - an international medical humanitarian organisation - has begun offering its supporters an affinity debit card, powered by Tempo. Every time the Doctors Without Borders Debit MasterCard is used to make a purchase, the organisation ...
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NEWS: E-briefing illuminates stronger e-mail marketing
The latest executive briefing from email marketing firm ExactTarget aims to provide marketers with new insights into how good privacy practices and consumer permission can boost email marketing delivery rates and campaign effectiveness.
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BRIEFING: Consumer email dips as new e-channels rise
Canadian internet users have reported a significant decline in the number of weekly emails received, according to the latest 'Ipsos Interactive Reid Report'. The average number of emails received during the survey's one-week time frame (including 'spam') declined by 35% from 198 in late 2008 to ...
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