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The Wise Marketer's marketing & customer loyalty report for the week ending August 6th, 2010...
NEWS: CA Pizza Kitchen offers loyalty rewards
California Pizza Kitchen has launched its new 'Thank You Card' dining rewards programme which, from now until 8th October 2010, will involve giving out some 2.7 million Thank You Cards to customers dining at the chain's full-service restaurants throughout the US.
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BRIEFING: Hilton satisfies mid-scale & long-term guests
J.D. Power and Associates has announced the winners of its 2010 North America Hotel Guest Satisfaction Index study, with two of Hilton Worldwide's brands being ranked among the winners. Hilton Garden Inn and Homewood Suites both earned the highest honours in terms of guest satisfaction within ...
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NEWS: Canadian loyalty falls prey to pricing
Customer service has been knocked off its perch by low prices as the leading factor driving Canadian shopper loyalty, according to a study by Colloquy.
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BRIEFING: Kroger expands fuel-rewards opportunities
In the US, Kroger is set to expand its fuel-rewards programme to include 37 Richmond-area Shell fuel stations, more than quadrupling the number of places where customers can get fuel discounts. Shoppers can use their Kroger loyalty cards to get a US$0.10 per gallon discount at the Shell stations ...
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NEWS: Retailers face a nightmare before Christmas
UK retailers are risking their share of the predicted £5.5 billion Christmas sales boom by not being able to effectively handle the seasonal spike in customer service demand, which can increase by as much as 400%, according to multichannel customer interaction software firm Eptica.
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BRIEFING: TrueBlue rewards discount holiday buyers
Members of JetBlue Airways' frequent flyer loyalty programme, TrueBlue, can now earn points toward reward travel twice as quickly when they book a JetBlue Getaways holiday package (including airfare and hotel, cars, airport transfers and various activities). With the double points offer, members ...
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NEWS: IHG extends Priority Club features & rewards
InterContinental Hotels (IHG) has extended the rewards and options available to its Priority Club Rewards members by launching an Android-compatible cellphone application (following its existing iPhone app), and by partnering with TopGuest to reward members for virtual check-ins via location-based service (LBS) applications.
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BRIEFING: eBucks members spend 51m points on fuel
In South Africa, members of eBucks, First National Bank's (FNB) rewards programme, have now spent over eB51 million (R5.1 million) on fuel and oil since the announcement of fuel retailer Engen as a spending partner for the eBucks programme in November 2009. According to Jolande Duvenage, CEO for ...
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NEWS: Virgin America adds new in-flight luxuries
Virgin America has announced several changes to its 'Red' in-flight entertainment platform, which offers travelers a range of new amenities such as enhanced 'terrain view' Google Maps, an open tab service for the airline's on-demand menu, and a seat-back in-flight digital shopping platform.
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BRIEFING: Talbots asks customers to share their wisdom
In the US, specialty retailer Talbots has begun using Bazaarvoice's social commerce platform to power its new Pearls of Wisdom: Your Voice platform online, which provides customers with a place to share their stories, opinions, and style. Customers are encouraged to address topics close to their ...
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