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The Wise Marketer's marketing & customer loyalty report for the week ending July 9th, 2010...
NEWS: E-briefing illuminates stronger e-mail marketing
The latest executive briefing from email marketing firm ExactTarget aims to provide marketers with new insights into how good privacy practices and consumer permission can boost email marketing delivery rates and campaign effectiveness.
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BRIEFING: Consumer email dips as new e-channels rise
Canadian internet users have reported a significant decline in the number of weekly emails received, according to the latest 'Ipsos Interactive Reid Report'. The average number of emails received during the survey's one-week time frame (including 'spam') declined by 35% from 198 in late 2008 to ...
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NEWS: Bridging the real-world/social media loyalty gap
Pelago, the producer of the real-world experiential game called 'Whrrl', has announced the launch of its new 'Whrrl Society Rewards' social loyalty programme designed to close the gap between a brand's online social media presence and its real-world presence.
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BRIEFING: Canadians rewarded for caring for their health
A new consumer loyalty and rewards programme called 'BestLifeRewarded' has been launched by Cookson James Loyalty to reward Canadians for maintaining healthy lifestyles and behaviours. Starting in Q3 2010, the programme will reward consumers for healthy activities such as healthier eating, giving ...
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NEWS: Air Miles UK joins the Points.com exchange
With the signing of a new partnership agreement between Points.com operator Points International and Air Miles UK operator The Mileage Company, Air Miles collectors in the UK are now able to purchase and gift their miles through the programme's web site.
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BRIEFING: Aegean Airlines expands loyalty footprint
Aegean Airlines has extended the reach of its loyalty programme by partnering with Air China and the Aeroplan programme in Canada. The FFP cooperation between Aegean and Air China began on 30th June 2010, allowing Air China's PhoenixMiles members to earn Status Mileage on all scheduled flights ...
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NEWS: Youth cards are a growing marketing opportunity
Prepaid cards that carry network brands such as Visa or MasterCard are gaining in popularity as gift cards for younger consumers, according to the latest Cardbeat report by Auriemma Consulting Group (ACG).
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BRIEFING: FlyBuys launches iPhone loyalty app
In Australia, the FlyBuys loyalty programme has launched its own iPhone application, giving cardholders a new way to monitor their FlyBuys points balance and to choose their rewards. FlyBuys general manager Phil Hawkins expects the free application to be popular among the country's rapidly ...
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NEWS: iPhone app could replace plastic loyalty cards
A new iPhone application has been launched by Wirelesspark, allowing members of loyalty programmes to have their membership cards stored on their mobile phone instead of taking up space in their wallet.
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BRIEFING: Athletes for Africa joins Aeroplan Beyond Miles
In Canada, Aeroplan members can now automatically donate 2% of their Aeroplan miles to any of the programme's Beyond Miles charities, which now also include Athletes for Africa (an organisation dedicated to youth and sports). The new partnership was launched with a donation of more than 1.2 ...
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