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The Wise Marketer's marketing & customer loyalty report for the week ending July 30th, 2010...
NEWS: Email battles social networks for consumers' attention
While consumers are increasingly using social media web sites such as Twitter and Facebook, marketers still need to focus on targeted and relevant email marketing for continued e-commerce success, warns a research report by Econsultancy.
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BRIEFING: GreenSaver becomes Air Miles Canada partner
GreenSaver, a not-for-profit organisation dedicated to energy efficiency, has joined the Air Miles coalition loyalty programme in Canada, allowing members living in Ontario to earn 100 Air Miles with the purchase of a home energy audit from GreenSaver. In addition to earning reward miles ...
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NEWS: Social network profiles help explain brand choices
Nearly 40% of consumers now say they are turning to Facebook and Twitter to supplement the news, information and marketing offers they receive via email, according to a study by ExactTarget.
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BRIEFING: HSBC Middle East enhances Air Miles rewards
HSBC Bank Middle East has enhanced the rewards available from the Air Miles programme for holders of its Premier Credit Card, which now offers 50% more Air Miles if the cardholder's monthly spending is above AED 4,000 (approximately US$1,000), equating to 1.5 Air Miles for every AED 1 spent ...
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NEWS: Travelex launches prepaid card with Air Miles
The UK-based foreign exchange provider Travelex has announced the launch of its new 'Travelex Air Miles Cash Passport' card, a prepaid card that rewards its users with Air Miles when they load or reload money onto the card.
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BRIEFING: JetBlue opens online earn mall for TrueBlue members
JetBlue Airways has launched an online mall to allow members of its TrueBlue frequent flyer programme to earn additional points for online shopping. Powered by Points International (owner and operator of the Points.com loyalty points portal), the new online shopping mall allows programme members ...
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NEWS: Sears & Kmart combine chance, charity & rewards
While many American consumers have been forced to scale back their charitable giving during the recession, their desire to give to those less fortunate has not wavered, according to a survey commissioned by Sears and Kmart.
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BRIEFING: Wyndham offers 80+ rewards to travellers in China
Wyndham Rewards is running a new sweepstake for its members until 15th August, offering travellers in China the chance to win one of more than 80 prizes, including multiple free nights (awarded in the form of Wyndham Rewards points) and a luxury weekend stay for two at a Wyndham Grand Plaza Royale ...
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NEWS: E-shopping booms as consumer shop smarter
Online shopping has begun to grow more rapidly as consumers have started to make better use of multiple retail touch points - whether in-store, on the web, or using a mobile device - to search for better prices and deals, according to Richard Higginbotham, head of marketing for UK-based customer retention specialist Transactis.
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BRIEFING: LoyaltyMatch launches social loyalty rewards platform
Loyalty programme computing company, LoyaltyMatch, has launched LoyaltyMatch OnDemand Social Loyalty, a real-time social loyalty platform blending traditional tiered-based loyalty programme offerings with social incentives, social interactions and gaming and social word of mouth. The platform ...
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