 |
The Wise Marketer's marketing & customer loyalty report for the week ending July 29th, 2010...
NEWS: Social network profiles help explain brand choices
Nearly 40% of consumers now say they are turning to Facebook and Twitter to supplement the news, information and marketing offers they receive via email, according to a study by ExactTarget.
... read more
BRIEFING: HSBC Middle East enhances Air Miles rewards
HSBC Bank Middle East has enhanced the rewards available from the Air Miles programme for holders of its Premier Credit Card, which now offers 50% more Air Miles if the cardholder's monthly spending is above AED 4,000 (approximately US$1,000), equating to 1.5 Air Miles for every AED 1 spent ...
... read more
NEWS: Travelex launches prepaid card with Air Miles
The UK-based foreign exchange provider Travelex has announced the launch of its new 'Travelex Air Miles Cash Passport' card, a prepaid card that rewards its users with Air Miles when they load or reload money onto the card.
... read more
BRIEFING: JetBlue opens online earn mall for TrueBlue members
JetBlue Airways has launched an online mall to allow members of its TrueBlue frequent flyer programme to earn additional points for online shopping. Powered by Points International (owner and operator of the Points.com loyalty points portal), the new online shopping mall allows programme members ...
... read more
NEWS: Sears & Kmart combine chance, charity & rewards
While many American consumers have been forced to scale back their charitable giving during the recession, their desire to give to those less fortunate has not wavered, according to a survey commissioned by Sears and Kmart.
... read more
BRIEFING: Wyndham offers 80+ rewards to travellers in China
Wyndham Rewards is running a new sweepstake for its members until 15th August, offering travellers in China the chance to win one of more than 80 prizes, including multiple free nights (awarded in the form of Wyndham Rewards points) and a luxury weekend stay for two at a Wyndham Grand Plaza Royale ...
... read more
NEWS: E-shopping booms as consumer shop smarter
Online shopping has begun to grow more rapidly as consumers have started to make better use of multiple retail touch points - whether in-store, on the web, or using a mobile device - to search for better prices and deals, according to Richard Higginbotham, head of marketing for UK-based customer retention specialist Transactis.
... read more
BRIEFING: LoyaltyMatch launches social loyalty rewards platform
Loyalty programme computing company, LoyaltyMatch, has launched LoyaltyMatch OnDemand Social Loyalty, a real-time social loyalty platform blending traditional tiered-based loyalty programme offerings with social incentives, social interactions and gaming and social word of mouth. The platform ...
... read more
NEWS: Incentive industry increasingly optimistic in 2010
Incentive industry professionals believe they may be 'out of the woods' as far as the economy's negative impact on programme planning goes, but most still acknowledge that this doesn't necessarily mean incentive budget increases, according to a survey by the Incentive Research Foundation (IRF).
... read more
BRIEFING: MLB MasterCard offers fans Priceless Perks
In the US, MasterCard and Major League Baseball (MLB) have teamed up to launch an online portal called Priceless Perks , offering MasterCard cardholders and MLB fans special offers and exclusive savings on premium game tickets and team merchandise, as well as access to special MLB fan ...
... read more
BRIEFING: Nectar awards points for Yahoo shopping searches
In the UK, the Nectar coalition loyalty programme is extending its online offering through a new partnership with the Yahoo! UK search engine, offering Nectar collectors the chance to earn loyalty points for online searches, if they install the new Nectar Yahoo! toolbar. Members can download and ...
... read more
|
|
|
|
|
|
