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The Wise Marketer's marketing & customer loyalty report for the week ending January 14th, 2010...
NEWS: Large retailers break holiday satisfaction records
Customers of the largest online retailers are more satisfied than ever this year, according to ForeSee Results' annual 'E-Retail Satisfaction Index' report on holiday shoppers.
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BRIEFING: Marriott Rewards offers triple FFP mileage
Marriott Rewards' MegaMiles promotion is giving away triple air miles on members' choice of more than two dozen airline frequent flier programmes beginning with their second stay in February, March and April this year. For instance, a member who would normally earn 400 miles for a stay will earn ...
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NEWS: Listen, learn, and avoid consumer boycotts
Consumers are becoming increasingly proactive in the way they deal with companies following a poor customer experience, according to the 'Customer Experience Impact Survey' published by RightNow Technologies.
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BRIEFING: Puerto Rico: Office Depot unveils loyalty scheme
Office Depot has launched its customer loyalty programmes in Puerto Rico. From this month local residents can join the Worklife Rewards programme and get a range of benefits, including 10% back in Rewards on ink, toner and paper purchases and Copy and Print Depot services; and 1% back in Rewards ...
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NEWS: Best practices for customer/employee interactions
The recession is turning the focus of retailers away from manual store-level scheduling, task management, and time & attendance processes and toward workforce optimisation to ensure that the most qualified employees are serving customers, according to a study by Aberdeen Group.
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BRIEFING: Discover card offers year-long sweepstake
Discover card has launched a national sweepstakes called It Pays to Discover Everyday Giveaway . With each purchase made with a Discover card from now until the end of 2010, Discover card members will be automatically entered for a chance to win thousands of dollars in daily prizes, leading up to ...
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NEWS: Customer engagement takes 2-way talk
As loyalty goes in and out of fashion, brands must not only deliver on their promises but also develop a genuine interest in the customer, constantly finding new ways to forge a stronger relationship and overall brand experience, according to Sarah Cross, managing director for the UK-based customer loyalty consultancy Uber.
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BRIEFING: TAP reduces mileage liability with cheap tickets
The airline TAP Portugal recently ran a frequent flyer programme promotion with help from loyalty agency ICLP, with the aim of encouraging the rapid redemption of members' accumulated loyalty mileage. Until 15th December 2009, Victoria members were invited to spend their miles and get free tickets ...
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NEWS: Social media: the new engagement frontier
Marketers were bombarded with new technologies in 2009, not least of which was the Twitter phenomenon which allows consumers to take greater control of brand images whether the marketer wants them to or not, according to Tim Norman, sales director for SDL Tridion.
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BRIEFING: Reducing retail returns & increasing satisfaction
Now that the holiday season is over, retailers and consumer product manufacturers are facing up to US$200 billion worth of product returns, according to web-based video sales firm ShowUhow. The company warns that customers' excitement quickly turns into frustration when they can't easily configure ...
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