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The Wise Marketer's marketing & customer loyalty report for the week ending February 1st, 2010...
NEWS: Small retailers turn to coalitions for salvation
While SMEs are traditionally limited in their scope for operating customer loyalty programmes, their days are not necessarily numbered, according to UK-based loyalty consultant Chris Jacobs.
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BRIEFING: Loylogic develops customised loyalty e-mall
Zurich-based loyalty company, Loylogic, has launched Loylogic EarnShop and Loylogic EarnMall, both providing global online points-earning shopping. EarnMall allows members of participating loyalty programmes to earn points with online merchants that cover 241 countries. The merchant selection will ...
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NEWS: Amex to help merchants with loyalty schemes
American Express has announced the launch of a business unit called 'LoyaltyEdge from American Express', which will work with strategic partners and merchants to create, implement, or enhance customer loyalty programmes.
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BRIEFING: Credit card users ignoring merchant discounts
The new realities of credit card economics are prompting many issuers to re-evaluate the benefits they provide to cardholders. Merchant-funded rewards are increasingly popular as a cost-effective option, and cardholders give positive marks to the concept of merchant discounts. In reality, though ...
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NEWS: How retailers can benefit from social media
While social networking web sites are no longer the preserve of the tech-savvy teenager, most businesses - and bricks and mortar retailers in particular - are struggling to know how to approach and benefit from these community environments, according to Gary Edwards, executive vice president of client services for Empathica.
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BRIEFING: Tesco Clubcard's Christmas redemptions up 34m
As a result of giving Double Clubcard Points and an additional Clubcard voucher mailing in December, over the Christmas and New Year period Tesco's customers redeemed 34 million more Clubcard vouchers than in the same period last year, which contributed 0.7% to Tesco's UK like-for-like sales ...
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NEWS: SPC brings youth loyalty to US retail chains
The Canada-based student loyalty programme, Student Price Card (the 'SPC Card'), has announced that it will bring its instant discount rewards model to the USA in time for August 2010, with a projected first-year membership of some 6.5 million students, as well as more thna 35 national retail chain partners.
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BRIEFING: Can you really tame the search-and-switch customer?
Today's customers typically begin their selection process by using internet search engines, which provide an endless array of choices, as well as the ability to compare everything - price, delivery, product specifications - at the click of a mouse. Businesses unprepared to address this new breed ...
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NEWS: Retailers need online+offline marketing strategy
Online and offline marketing techniques will be working hand-in-hand to help retailers through 2010, according to Kevin Rice, UK managing director for online lead generation agency Clash-Media, who explains how economic challenges have shaped consumer spending and changed retailers' marketing strategies during the recession.
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BRIEFING: Aeroplan donates 2m miles for carbon offets
Groupe Aeroplan has announced a new partnership with Offsetters that will bring new green projects and initiatives as well as an interactive/engagement component to its members, employees and partners worldwide. To mark the partnership, Groupe Aeroplan is contributing 2,010,000 Aeroplan Miles for ...
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