 |
The Wise Marketer's marketing & customer loyalty report for the week ending January 28th, 2010...
NEWS: How retailers can benefit from social media
While social networking web sites are no longer the preserve of the tech-savvy teenager, most businesses - and bricks and mortar retailers in particular - are struggling to know how to approach and benefit from these community environments, according to Gary Edwards, executive vice president of client services for Empathica.
... read more
BRIEFING: Tesco Clubcard's Christmas redemptions up 34m
As a result of giving Double Clubcard Points and an additional Clubcard voucher mailing in December, over the Christmas and New Year period Tesco's customers redeemed 34 million more Clubcard vouchers than in the same period last year, which contributed 0.7% to Tesco's UK like-for-like sales ...
... read more
NEWS: SPC brings youth loyalty to US retail chains
The Canada-based student loyalty programme, Student Price Card (the 'SPC Card'), has announced that it will bring its instant discount rewards model to the USA in time for August 2010, with a projected first-year membership of some 6.5 million students, as well as more thna 35 national retail chain partners.
... read more
BRIEFING: Can you really tame the search-and-switch customer?
Today's customers typically begin their selection process by using internet search engines, which provide an endless array of choices, as well as the ability to compare everything - price, delivery, product specifications - at the click of a mouse. Businesses unprepared to address this new breed ...
... read more
NEWS: Retailers need online+offline marketing strategy
Online and offline marketing techniques will be working hand-in-hand to help retailers through 2010, according to Kevin Rice, UK managing director for online lead generation agency Clash-Media, who explains how economic challenges have shaped consumer spending and changed retailers' marketing strategies during the recession.
... read more
BRIEFING: Aeroplan donates 2m miles for carbon offets
Groupe Aeroplan has announced a new partnership with Offsetters that will bring new green projects and initiatives as well as an interactive/engagement component to its members, employees and partners worldwide. To mark the partnership, Groupe Aeroplan is contributing 2,010,000 Aeroplan Miles for ...
... read more
NEWS: 2010's renewed focus on social media marketing
Two-thirds (66%) of marketing professionals plan to invest in Social Media Marketing (SMM) during the next 12 months, according to the seventh annual markleting survey from Alterian.
... read more
BRIEFING: TXU Energy gives US$27m in cash-back rewards
Over some three years TXU Energy has rewarded its loyal customers with more than US$27 million through its cash back loyalty rewards programme. Customers receive three percent cash back on their annual electricity purchases in the form of a Visa prepaid card that they can spend as they choose ...
... read more
NEWS: Kobie unveils discounted online gift card mall
The US-based loyalty marketing and technology agency Kobie Marketing has launched a 'Gift Card Gallery' featuring an online mall that offers discounted gift cards for top brand retailers.
... read more
BRIEFING: FlexPerks Visa named 'best travel perks card'
US Bank's FlexPerks Travel Rewards Visa Signature credit card has been named the 'Best Credit Card if You Want Travel Perks' by Kiplinger's Personal Finance in its December 2009 Best List issue. The card allows holders to earn points toward free flights (they can be redeemed with as few as ...
... read more
|
|
|
|
|
|
