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The Wise Marketer's marketing & customer loyalty report for the week ending January 8th, 2010...
NEWS: Social media: the new engagement frontier
Marketers were bombarded with new technologies in 2009, not least of which was the Twitter phenomenon which allows consumers to take greater control of brand images whether the marketer wants them to or not, according to Tim Norman, sales director for SDL Tridion.
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BRIEFING: Reducing retail returns & increasing satisfaction
Now that the holiday season is over, retailers and consumer product manufacturers are facing up to US$200 billion worth of product returns, according to web-based video sales firm ShowUhow. The company warns that customers' excitement quickly turns into frustration when they can't easily configure ...
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NEWS: Key marketing trends forecast for 2010
The trends that will govern marketing over the next 12 months focus on more effective ways to engage and communicate with customers, as well as the importance of measurement of and accountability for marketing spend, according to marketing platform provider Alterian.
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BRIEFING: Mobile app links gift cards & loyalty points
In Canada, the Hornby IT Group has unveiled its new mobile framework for mobile prepaid and loyalty platforms. The framework provides an application for the Apple iPhone, current Blackberry devices, and other mobile web browsers that allows providers of prepaid cards, reloadable cards, or loyalty ...
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NEWS: Critical insights lost through 'no-reply' emails
Despite a great deal of talk among marketers about the potential of social media and its influence on e-mail marketing, there is a marketing 'sin' that is not only common but also often cited as a 'best practice' despite the fact that it annoys 29% of consumers, according to Peter McCormick, general manager for on-demand email specialist ExactTarget.
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BRIEFING: Sentiment Analysis offers social media insight
Social media web sites make up at least half of the top 20 sites in most regions of the world, according to SAS UK, which argues that the technique of 'Sentiment Analysis', although still in its infancy, provides a new science that can not only help companies react to reduce damage from negative ...
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NEWS: E-tail to take over from retail in 2020?
Retail stores in the UK have been warned by retail research firm Verdict that the internet will rule the retail world by 2020, and those without a strong web-based presence may face the dangerof being largely ignored by consumers.
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BRIEFING: American Airlines & GOL enhance FFP relationship
American Airlines and Brazil's GOL Airlines have recently announced that they are enhancing their partnership with a codeshare agreement that places American's AA code on GOL's network of flights within Brazil, as soon as all necessary government approvals are received. In addition, the two ...
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NEWS: Top 12 loyalty marketing trends for 2010
The key concepts that are set to drive customer loyalty for the next 12 months include customer engagement, collaboration, sustainability, and ROI (return on investment), according to Mark Johnson, CEO for loyalty marketing association Loyalty 360.
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BRIEFING: Payback & BetterPlace partner for charity donations
In cooperation with the online charitable donations platform, BetterPlace.org, Payback has introduced a new way of donating loyalty points that is customised, transparent and direct. Thanks to the newly created Payback donations initiative, millions of Payback members can donate the value of their ...
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