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The Wise Marketer's marketing & customer loyalty report for the week ending January 25th, 2010...
NEWS: 2010's renewed focus on social media marketing
Two-thirds (66%) of marketing professionals plan to invest in Social Media Marketing (SMM) during the next 12 months, according to the seventh annual markleting survey from Alterian.
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BRIEFING: TXU Energy gives US$27m in cash-back rewards
Over some three years TXU Energy has rewarded its loyal customers with more than US$27 million through its cash back loyalty rewards programme. Customers receive three percent cash back on their annual electricity purchases in the form of a Visa prepaid card that they can spend as they choose ...
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NEWS: Kobie unveils discounted online gift card mall
The US-based loyalty marketing and technology agency Kobie Marketing has launched a 'Gift Card Gallery' featuring an online mall that offers discounted gift cards for top brand retailers.
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BRIEFING: FlexPerks Visa named 'best travel perks card'
US Bank's FlexPerks Travel Rewards Visa Signature credit card has been named the 'Best Credit Card if You Want Travel Perks' by Kiplinger's Personal Finance in its December 2009 Best List issue. The card allows holders to earn points toward free flights (they can be redeemed with as few as ...
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NEWS: The four humours of B2B marketing (2.0, that is)
In today's B2B (business-to-business) marketing world, an over-emphasis on brand and creativity is no longer relevant, according to multichannel marketing firm CleverTouch, which reports that marketing budgets are now lagging behind reality.
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BRIEFING: Aeroplan encourages Haiti relief donations
Aeroplan has committed a million Aeroplan Miles to the Canadian Red Cross, to support the emergency relief efforts in the aftermath of the earthquake in Haiti. An additional million miles will be given to Aeroplan's Beyond Miles partner Médecins Sans Frontières which operates both a ...
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NEWS: Consumers more engaged by machines than agents
Consumers rate automated telephone customer service more highly than live agents for certain straightforward interactions, according to a study by Nuance Communications.
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BRIEFING: Hilton HHonors offers one free night for four
In addition to earning standard points and miles, members of Hiilton's HHonors loyalty programme can earn one free night for every four stays at any of the hotels within the Hilton Worldwide portfolio of brands between 7th January and 31st March this year. They can redeem their free night ...
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NEWS: Mobile popularity behind new m-loyalty platform
Consumers' usage of mobile coupons is forecast to generate nearly US$6 billion globally in terms of retail redemption value by 2014, according to a recent report from Juniper Research.
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BRIEFING: Item layaway feature added to bill payment kiosks
Source Technologies, a provider of transactional and interactive self-service kiosks, has added a layaway option to its existing bill payment kiosks, allowing shoppers to browse available products (including those that may not be in inventory at their current store location), select an item, place ...
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