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The Wise Marketer's marketing & customer loyalty report for the week ending January 21st, 2010...
NEWS: The four humours of B2B marketing (2.0, that is)
In today's B2B (business-to-business) marketing world, an over-emphasis on brand and creativity is no longer relevant, according to multichannel marketing firm CleverTouch, which reports that marketing budgets are now lagging behind reality.
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BRIEFING: Aeroplan encourages Haiti relief donations
Aeroplan has committed a million Aeroplan Miles to the Canadian Red Cross, to support the emergency relief efforts in the aftermath of the earthquake in Haiti. An additional million miles will be given to Aeroplan's Beyond Miles partner Médecins Sans Frontières which operates both a ...
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NEWS: Consumers more engaged by machines than agents
Consumers rate automated telephone customer service more highly than live agents for certain straightforward interactions, according to a study by Nuance Communications.
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BRIEFING: Hilton HHonors offers one free night for four
In addition to earning standard points and miles, members of Hiilton's HHonors loyalty programme can earn one free night for every four stays at any of the hotels within the Hilton Worldwide portfolio of brands between 7th January and 31st March this year. They can redeem their free night ...
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NEWS: Mobile popularity behind new m-loyalty platform
Consumers' usage of mobile coupons is forecast to generate nearly US$6 billion globally in terms of retail redemption value by 2014, according to a recent report from Juniper Research.
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BRIEFING: Item layaway feature added to bill payment kiosks
Source Technologies, a provider of transactional and interactive self-service kiosks, has added a layaway option to its existing bill payment kiosks, allowing shoppers to browse available products (including those that may not be in inventory at their current store location), select an item, place ...
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NEWS: NFC nearing commercial deployment, experts say
The rise of NFC (near field communication) technologies is forecast to affect retail marketing and customer loyalty strategies in the near term, according to a report published by Near Field Communications World (NFCW).
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BRIEFING: Points.com tells how to become a "million-miler"
In the film, Up in the Air , George Clooney plays a frequent flier and mileage-obsessed "career transition counselor." He spends his days traveling around the US firing people and collecting miles with the goal of logging 10 million American Airlines AAdvantage miles. According to Points.com ...
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NEWS: Starwood multiplies points for longer-term guests
Starwood is providing its loyalty guests with more opportunities and rewards for their travel during 2010, with the hotel group's Starwood Preferred Guest (SPG) loyalty programme announcing the launch of a double, triple or quadruple Starpoints promotion.
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BRIEFING: Employee engagement rises during recession
When the economy is contracting, organisations that keep their attention focused on their employees will be better positioned for recovery, according to findings from the 2010 Best Employers in Canada study, conducted by human resources consulting and outsourcing company, Hewitt Associates ...
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