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The Wise Marketer's marketing & customer loyalty report for the week ending January 18th, 2010...
NEWS: NFC nearing commercial deployment, experts say
The rise of NFC (near field communication) technologies is forecast to affect retail marketing and customer loyalty strategies in the near term, according to a report published by Near Field Communications World (NFCW).
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BRIEFING: Points.com tells how to become a "million-miler"
In the film, Up in the Air , George Clooney plays a frequent flier and mileage-obsessed "career transition counselor." He spends his days traveling around the US firing people and collecting miles with the goal of logging 10 million American Airlines AAdvantage miles. According to Points.com ...
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NEWS: Starwood multiplies points for longer-term guests
Starwood is providing its loyalty guests with more opportunities and rewards for their travel during 2010, with the hotel group's Starwood Preferred Guest (SPG) loyalty programme announcing the launch of a double, triple or quadruple Starpoints promotion.
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BRIEFING: Employee engagement rises during recession
When the economy is contracting, organisations that keep their attention focused on their employees will be better positioned for recovery, according to findings from the 2010 Best Employers in Canada study, conducted by human resources consulting and outsourcing company, Hewitt Associates ...
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NEWS: Large retailers break holiday satisfaction records
Customers of the largest online retailers are more satisfied than ever this year, according to ForeSee Results' annual 'E-Retail Satisfaction Index' report on holiday shoppers.
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BRIEFING: Marriott Rewards offers triple FFP mileage
Marriott Rewards' MegaMiles promotion is giving away triple air miles on members' choice of more than two dozen airline frequent flier programmes beginning with their second stay in February, March and April this year. For instance, a member who would normally earn 400 miles for a stay will earn ...
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NEWS: Listen, learn, and avoid consumer boycotts
Consumers are becoming increasingly proactive in the way they deal with companies following a poor customer experience, according to the 'Customer Experience Impact Survey' published by RightNow Technologies.
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BRIEFING: Puerto Rico: Office Depot unveils loyalty scheme
Office Depot has launched its customer loyalty programmes in Puerto Rico. From this month local residents can join the Worklife Rewards programme and get a range of benefits, including 10% back in Rewards on ink, toner and paper purchases and Copy and Print Depot services; and 1% back in Rewards ...
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NEWS: Best practices for customer/employee interactions
The recession is turning the focus of retailers away from manual store-level scheduling, task management, and time & attendance processes and toward workforce optimisation to ensure that the most qualified employees are serving customers, according to a study by Aberdeen Group.
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BRIEFING: Discover card offers year-long sweepstake
Discover card has launched a national sweepstakes called It Pays to Discover Everyday Giveaway . With each purchase made with a Discover card from now until the end of 2010, Discover card members will be automatically entered for a chance to win thousands of dollars in daily prizes, leading up to ...
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