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The Wise Marketer's marketing & customer loyalty report for the week ending February 11th, 2010...
NEWS: Full launch details of Nectar Italia
Groupe Aeroplan, operator of the Nectar coalition loyalty scheme in the UK and the Aeroplan programme in Canada, has announced the details of the launch of the Nectar programme in Italy, on 1st March 2010.
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BRIEFING: Riyad Bank launches new loyalty scheme
Saudi Arabian-based Riyad Bank and First Data have launched a new credit card reward programme for Riyad Bank customers.The Hassad rewards programme is an automated, points-based loyalty programme powered by First Data's loyalty technology on FirstVision, its global issuing and consumer finance ...
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FEATURE: Nectar... details of the UK coalition loyalty programme
Originally published by The Wise Marketer in September 2002, this case study of Nectar and its operator has been continually updated in The Loyalty Guide reports (see www.theloyaltyguide.com) - Editor's note: This article has been developed into a complete and up-to-date case study in The ...
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NEWS: Top ten online retail strategies for 2010
UK retailers have another highly competitive year ahead of them with market forecasts predicting an overall increase in retail spending of only 1.1% during 2010, which will force retailers to reassess their marketing priorities and budgets, according to Michael Ross of eCommera.
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BRIEFING: Payback offers more points for Winter golds
During the Winter Olympic Games in Vancouver, Payback is offering its members the opportunity to collect gold points. Every gold medal that German athletes win increases the points that participating customers collect on their purchases. Customers will earn double points for two gold medals ...
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NEWS: Context is now the key to mobile marketing
With mobile phones dominating consumer communications, it is predicted that smart phones will achieve 'critical mass' within 12 to 18 months, which means that - after nearly a decade of discussion and strategising - mobile marketing will at least become a viable channel to reach the masses, according to Rob Smith, digital director for Blueleaf Digital.
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BRIEFING: American Airlines expands cargo loyalty scheme
American Airlines Cargo Division has redesigned its Business ExtrAA programme, which now allows nearly all cargo customers to earn travel awards for booking cargo shipments. For every shipment on American Airlines, regardless of the size or booking method, eligible AA Cargo customers earn points ...
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NEWS: Five value-driving loyalty trends for 2010
In the face of growing competition, brand loyalty programmes will need to deliver more immediate value, choice and personal relevance whilst still creating long-term brand equity, according to Andrew Mitchell, head of loyalty solutions for Arvato Loyalty Services.
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BRIEFING: Reward Paths & Baesman form loyalty alliance
The Baesman Group has formed a channel partnership to deliver enhanced loyalty programme capabilities to US retailers. Baesman will become a preferred channel partner and will offer the Reward Paths loyalty management system - Incentive Control - for resale in the US, while providing clients with ...
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NEWS: Indian loyalty scheme enrols 67m in one year
In India, the loyalty management firm Loylty Rewardz has reported that its FreedomRewardz loyalty programme - designed to cater to State Bank Group customers - has reached membership of some 67 million, and is now growing by approximately 1.3 million members every month.
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BRIEFING: US coupon usage rising for first time since 1992
Annual coupon use in the US is on the rise for the first time since 1992. Coupon distribution hit the highest level recorded since Inmar, a leading promotion transaction settlement provider, began tracking trends in 1988. For the first time in 17 years, consumers used more coupons than they did ...
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