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The Wise Marketer's marketing & customer loyalty report for the week ending March 5th, 2010...
NEWS: Customers may be engaged, but what about you?
The concept of 'enterprise engagement' - the idea of improving long-term financial results by aligning customers and employees both inside and outside the organisation - has proven to be critical to business success, according to the Enterprise Engagement Alliance (EEA).
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BRIEFING: Meeting Rewards expands to Latin America
Recognizing the growing meeting planners market in Latin America and the Caribbean, InterContinental Hotels Group's Priority Club Rewards has expanded its Meeting Rewards programme to the 73 IHG hotels within 20 countries and territories in the region. Developed with meeting planners in mind ...
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NEWS: Travel loyalty schemes counter lower revenues
While customer satisfaction generally held its own during 2009, satisfaction with airlines increased slightly and decreased with car rental firms - but it was hotel loyalty initiatives that stole the show, according to the Market Metrix Hospitality Index.
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BRIEFING: FlyBuys reports surge in memberships
The Australian shopping rewards programme, FlyBuys, has reported a surge in new memberships in 2009, with a significant number of young shoppers signing up for the programme. Almost 400,000 new cardholders joined FlyBuys in 2009, with the average age of new members being 33 years - 12 years ...
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NEWS: RightNow urges more social customer experiences
Many large consumer brands are increasingly using social media technologies to provide customers with an exceptional experience, to listen to and respond to conversations on the social web, and to build branded communities to cultivate their own conversations, according to RightNow Technologies.
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BRIEFING: Air Miles drives Can$352,000 donation to Haiti
Air Miles collectors have donated Can$352,050 to the Canadian Red Cross to help with relief efforts in Haiti following its devastating earthquake. In partnership with the Canadian Red Cross, Air Miles encouraged their collectors to donate 200 reward miles online from January 15 to February 12 ...
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NEWS: Carrefour customers choose their own offers
With the launch of its 'PromoLibre' programme, the French grocery chain Carrefour says it aims to reinvent the concept of in-store promotions, by allowing customers themselves to choose which products they would like discounts on.
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BRIEFING: NPower offers Barclaycard Freedom incentives
A new reward offer from npower could boost Barclaycard Freedom customers' accounts by £160 per year. The reward, the first in the scheme to be paid regardless of the amount the customer spends on their card, is recorded in pounds, not points, and can be immediately spent by customers at thousands ...
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NEWS: Do social networks hold the key to customer insight?
Social networks have the potential to provide instant and valuable customer feedback, but how can marketers capture and analyse this data and apply it to understand transactional and behavioural shifts? According to Paul Alexander, chief executive for customer insight specialist Beyond Analysis, catching the buzz might even surpass the quality of traditionally researched customer data.
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BRIEFING: Nestle signs up as Aeroplan points-issuer
Aeroplan members can now earn miles on more than 60 Nestle and Purina Pet Care products. More than Can$30 billion is spent every year by manufacturers encouraging Canadians to buy a vast range of their goods, including cereals, juices, stereos, motorcycles and cars. Most of these companies share a ...
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