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The Wise Marketer's marketing & customer loyalty report for the week ending February 25th, 2010...
NEWS: Facebook 'fan pages' increase psychological loyalty
Many companies that use Facebook and its 'Fan Page' module to market themselves are significantly increasing sales, word-of-mouth, and customer loyalty among a subset of their customers, according to research from Rice University's Jones Graduate School of Business, featured in the March 2010 issue of the Harvard Business Review.
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BRIEFING: Best Western to instantly match other elite statuses
Best Western International has launched its "Status Match, No Catch" programme, which rewards members of its free global Best Western Rewards loyalty programme with matching elite status of any other hotel loyalty programme - free of charge. From now on, new and existing Best Western Rewards ...
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NEWS: Emotional customer connections create more value
Various forces have combined to change the marketing landscape in recent years, including the worst recession since the 1930s, a lack of consumer credit, salary constraints, unemployment, economic uncertainty, increased competition between brands, and new media and technologies that allow consumers to compare and discuss brands. So where can real competitive advantages be found?
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BRIEFING: Tesco Clubcard doubles points for 15th birthday
Tesco is marking the fifteenth anniversary of its Clubcard by sending vouchers worth over £120 million to 14 million+ members, as well as other birthday offers that include cut price deals at Hilton hotels, free entry into theme parks and other Merlin attractions, half price on selected magazine ...
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NEWS: Incentives industry 'cautiously optimistic' for 2010
While 2009 was a challenging year for the incentives industry, it is expected by many marketers to remain a multi-billion dollar business that plays a vital role in customer motivation, engagement, productivity and profitability, according to a Pulse survey by the Incentive Research Foundation.
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BRIEFING: Amtrak Rewards signs Wirefly as new partner
Amtrak Guest Rewards members can earn 5,000 points with the purchase or upgrade of a cell phone and service plan with Points for Wireless, powered by a new Guest Rewards partner, Wirefly. To earn 5,000 points, Amtrak Guest Rewards members must make a purchase from Wirefly's web site. The points ...
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NEWS: WOMMA suggests new social media guidelines
The issue of transparency in social media continues to be an area of focus and concern among marketing professionals, and the Word of Mouth Marketing Association's (WOMMA) members have been seeking additional guidance on the issue.
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BRIEFING: Budget renews contract with Air Miles Canada
Budgetcar, a subsidiary of Avis Budget Group, has renewed its multi-year agreement with Alliance Data's Canadian Air Miles Reward programme. Budget has been a sponsor and rewards supplier in the Air Miles coalition since 2007, issuing reward miles to Canadian Air Miles members who rent vehicles in ...
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NEWS: Upbeat economy focuses marketers on acquisition
While marketing decision makers in the UK channelled a great deal of their budgets into customer retention during the recession, their focus is beginning to shift toward a more even balance between acquisition and retention, according to a study by customer insight specialist KDB.
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BRIEFING: Barclaycard announces first Freedom partners
Barclaycard has announced the names of the first national partners to join its new Barclaycard Freedom loyalty programme in the UK. Some 30,000 outlets of small and medium retailers have already been invited to join. The first national partners are LA Fitness, YO! Sushi, Firebox.com, Goldsmiths ...
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