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The Wise Marketer's marketing & customer loyalty report for the week ending February 18th, 2010...
NEWS: Engagement seen as key to brand survival
Customer engagement, having been a rapidly growing hot topic in loyalty marketing circles for the past few years, has become the key to brand survival in the post-recession economy, according to a survey of marketing professionals at Alterian's recent 'Engaging Times European Summit'.
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BRIEFING: Triple rewards for Best Western frequent guests
Until March 28, guests who stay twice at any Best Western hotel can earn double or triple rewards if bookings are made on Best Western's web site. Double or triple rewards begin with the second qualified Best Western Rewards stay, and continue on each qualified stay thereafter, up to four stays ...
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NEWS: Why does the British consumer refuse to defect?
While 2009 will be remembered as the year in which consumers tried to tighten their belts, research by comparison site Gocompare.com has found that nearly 20 million UK consumers haven't yet switched providers for everyday financial services and utilities.
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NEWS: The 16 business benefits of monitoring CLV
Customer Lifetime Value (CLV or CLTV) has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. Products and services may be easy for competitors to copy, but a company which is good at creating customer loyalty is less vulnerable to attacks from competitors.
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BRIEFING: eBay & RecycleBank reward Green customers
Recycling reward and loyalty programme, RecycleBank, is joining with eBay to reward consumers for recycling and re-using items. RecycleBank rewards people for positive green actions (currently the recycling of trash and electronics) and in five years use of the model has, on average, seen ...
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NEWS: Digital marketing budgets up 17% in 2010
Companies are expecting to increase their digital marketing budgets by an average of 17% during 2010, according to research by Econsultancy and ExactTarget.
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BRIEFING: Fly Buys NZ partners with Universal Music
Loyalty New Zealand has signed up Universal Music New Zealand's music catalogue and now has 280,000 songs available to download on Fly Buys Music. According to Fly Buys, many of its 2.2 million card holders like to turn their points into music. A 30, 60 or 90 song download voucher 'costs' 260, 500 ...
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FEATURE: The 16 business benefits of Customer Lifetime Value
CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers... - In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen major business ...
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NEWS: The hidden side of Australia's loyalty cards
A new report by Professor Steve Worthington of Monash University and Josh Fear of The Australia Institute has observed 'the hidden side of loyalty cards' in Australia's competitive retail market.
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BRIEFING: Many UK retailers still ignoring social media
A new benchmarking study from dotCommerce of 100 UK retailers reveals that just 42% of UK retailers have a social media presence. Only 10% use more than one social media network and just 32% of retailers with a Twitter or Facebook account promote them on their web site. The report also uncovers ...
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NEWS: eBucks redemptions buck the retail decline
South Africa's eBucks coalition loyalty programme has reported is best ever holiday season with members spending more than R75 million worth of eBucks over Christmas 2009, representing an 8.4% increase over the previous year in contrast to a 4.8% decline in general retail sales for the year.
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BRIEFING: One bad call centre experience makes 68% defect
A single negative experience with a customer call centre would be likely to cause 68% of the respondents to take their business elsewhere, reveals a survey commissioned by Teleperformance and conducted by YouGov. Over 1,000 US adult consumers took part. Survey results also revealed that consumers ...
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