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The Wise Marketer's marketing & customer loyalty report for the week ending December 10th, 2010...
NEWS: Five tips for email marketing and engagement
With online retail sales being predicted to grow by 16% over 2009's figures, an effective email marketing strategy that drives consumer engagement and revenue has become essential, according to ExactTarget, which offers five tips for a more effective seasonal email marketing strategy.
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BRIEFING: Metro launches 'Metro&Moi' loyalty scheme
In Canada, the national supermarket chain Metro has launched a new loyalty programme called Metro&Moi (translated, 'Metro and Me'). The programme is a basic earn-and-burn points system through which members collect points for purchases, and can later redeem them for savings at the check-out. The ...
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NEWS: Loyalty schemes trump social media at Christmas
While consumers remain cautiously optimistic and holiday season spending is expected to rise only 0.9% over 2009's figures, perhaps of greater interest are the underlying shifts in consumer behaviour found in this year's holiday spending, as observed by strategy consulting firm Stax.
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BRIEFING: Payment methods chosen for best rewards
Credit cards have increased in popularity among Canadian consumers this holiday season thanks to the attraction of loyalty points, according to research by Maritz Canada. The company's annual holiday survey found that 90% of Canadians will participate in gift-giving this season, and may be more ...
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NEWS: Irish town launches local loyalty scheme
The Irish town of Macroom in County Cork has launched a new town-wide loyalty programme called LocalRewards, offering locals a card that be used to earn points from local independent businesses.
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BRIEFING: Hertz #1 Awards launched in five EU countries
The Hertz #1 car rental loyalty programme is being expanded from its existing footprint in the US and Canada, now being made available to Hertz #1 Club and Gold members in the United Kingdom, France, Germany, Italy, and Spain. Members of the programme can earn points from qualifying Hertz rentals ...
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NEWS: Shoppers to stretch holiday budgets with points
Leading up to the 2010 holiday shopping season, a significant number of US consumers said they are occasional (28%) or frequent (43%) users of customer rewards programmes, according to a survey by LoyaltyOne and Epsilon Targeting.
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BRIEFING: Nectar Business wins B2B marketing award
Nectar Business, a UK-based coalition loyalty programme for small business owners, has recently won the award for the 'Best Customer Relationship Initiative' with its 'Silver Service' campaign in this year's B2B Marketing Awards in London. The 'Silver Service' campaign, conducted by The Crocodile ...
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NEWS: Customer win-back comes from a 'single view'
Earning undying customer loyalty is every retailer's ideal marketing goal, but sometimes customers simply defect, necessitating an effective 'customer win-back' strategy. But winning back lost customers is not always a straightforward task, and can only be done cost-effectively if you know which ones are actually worth trying to win back, according to Richard Higginbotham, marketing manager for Transactis.
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BRIEFING: Air Miles UK adds mileage earning options
The Mileage Company, operator of the Air Miles travel rewards programme in the UK, has announced two new ways for members to collect miles. To help members stay secure, Airmiles is also launching a new insurance product called 'Identity Protection Alert' (provided by CPP, with an annual fee of ...
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