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The Wise Marketer's marketing & customer loyalty report for the week ending December 31st, 2010...
NEWS: Retailers lagging behind consumer technologies
New consumer-facing technologies such as smart phones, social media, and the web channel are negatively impacting retailers' IT infrastructure and decision-making, according to a report from retail technology market intelligence firm RSR Research.
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BRIEFING: Air Miles for Social Change signs new partner
Air Miles for Social Change, a national wellness and environmental incentive programme offered by Air Miles in Canada, has partnered with Compugen Finance to offer Canadians the ability to earn up to 100 Air Miles reward miles each time they choose to purchase pre-owned computer products . All ...
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NEWS: Most Canadians researched Christmas gifts online
Nearly 8 out of 10 Canadians (76%) said they were going to conduct online research before heading out to the shops to buy their gifts for Christmas 2010, up 26% over 2009's figure, according to a recent study by Staples Canada and Angus Reid.
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BRIEFING: Rewards persuade 16% to make purchases online
Coupons.com has recently published its coupon codes data for the first week of the 2010 US holiday shopping season, beginning on Black Friday (26th November). The data was based on consumer usage of the Coupon Codes portal, and revealed that the most popular merchants included a variety of big-box ...
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NEWS: E-shoppers would swap brands for e-gift cards
More than half of online shoppers (54%) were planning gift card purchases during the 2010 holiday shopping season, and nearly one quarter of those waited until the week before the holiday to make their purchase, according to a pre-Christmas study by digital gifting and incentives provider CashStar.
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BRIEFING: SkyMiles offers GOL flight redemptions
Delta Air Lines' SkyMiles frequent flyer programme members can now redeem their miles for flights on Brazilian airline GOL. The expanded alliance provides Delta customers access to frequent flyer awards on more than 900 GOL flights to 64 Latin and Caribbean destinations, increasing their ability ...
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NEWS: Terminal enables personalised NFC mobile loyalty
US-based Near Field Communication (NFC) software and contactless payment systems provider ViVOtech has recently unveiled a new type of customer-facing payment acceptance terminal, combining EMV payment chips with NFC technology.
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BRIEFING: Fun driving experience vital to vehicle loyalty
New-vehicle owners are increasingly citing "fun-to-drive" vehicles as a top reason to remain loyal to their brand, while shifting away from expected resale value as a loyalty reason, according to the J.D. Power and Associates 2010 Customer Retention Study. The study found that the importance of ...
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NEWS: 72% of gift card users become regular customers
For the 2010 holiday shopping season, business owners had the benefit of knowing that every gift card sold represented not only one future sale, but a potential lifetime customer as well, according to research by Harris Interactive, commissioned by Givex.
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BRIEFING: Visa launches mobile payment services
Visa Europe has announced the availability of a pan-European service designed to support the roll-out of Visa issuers' mobile contactless payment programmes. The Visa Mobile Gateway and Key Management Service provides a secure application management capability for new 'mobile cards' (which are ...
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