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The Wise Marketer's marketing & customer loyalty report for the week ending August 12th, 2010...
NEWS: Air NZ Starfish Card offers local rewards
Air New Zealand has stepped up its ongoing commitment to making regional travel throughout New Zealand more affordable for its customers by launching a new loyalty rewards card that offers discounts on regional flights.
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BRIEFING: Retailers 3.0 are leading marketing transformation
According to The Perils of Incrementalism , the latest addition to the Retail 3.0 Position Paper series from Hawkins Strategic, retailers' marketing programmes, piled on top of one another for decades, are due for review. Temporary price reductions, managers' specials, continuity programmes ...
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NEWS: Why customer satisfaction surveys are essential
With today's marketplace being increasingly driven by customer needs and opinions, there are a number of reasons behind an increasing focus on customer satisfaction surveys, according to John Coldwell of B2B satisfaction survey experts InfoQuest.
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BRIEFING: McCain's turns CRM initiative multi-channel
In the UK, McCain Foods is to create a new eCRM hub and strategy, and extend its CRM activity across multiple channels. Underwired Amaze is designing and building the consumer website using Agillic's multi-channel marketing software. The site will target mothers with busy lifestyles and will ...
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NEWS: Maximiles buys online consumer panelist
The French loyalty programme operator Maximiles has announced the signing of an agreement to acquire Panelbiz, a German provider of online survey panels covering Germany, Switzerland and Austria.
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BRIEFING: Hilton HHonors rewards its Elite with fast internet
Hilton Worldwide is to offer complimentary high-speed internet access to all Gold and Diamond Hilton HHonors members from September. Elite tier members will receive the benefit during stays at any of the company's hotels across its global portfolio of ten hotel brands. According to Hilton ...
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NEWS: Payback promotion celebrates 10th birthday
In Germany, the Payback coalition loyalty scheme is celebrating its tenth birthday, with the card being the third most popular customer card in German wallets today.
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BRIEFING: QuickTrip Rewards adds affinity debit card
In the US, QuikTrip is expanding its QuikTrip Rewards Debit Card programme using Tempo's affinity debit card platform and reissuing the cards with Tempo partner First Bank & Trust of Brookings, SD (part of Fishback Financial). The new cards link to members' existing cheque accounts and can be ...
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NEWS: CA Pizza Kitchen offers loyalty rewards
California Pizza Kitchen has launched its new 'Thank You Card' dining rewards programme which, from now until 8th October 2010, will involve giving out some 2.7 million Thank You Cards to customers dining at the chain's full-service restaurants throughout the US.
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BRIEFING: Hilton satisfies mid-scale & long-term guests
J.D. Power and Associates has announced the winners of its 2010 North America Hotel Guest Satisfaction Index study, with two of Hilton Worldwide's brands being ranked among the winners. Hilton Garden Inn and Homewood Suites both earned the highest honours in terms of guest satisfaction within ...
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