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The Wise Marketer's marketing & customer loyalty report for the week ending September 2nd, 2010...
NEWS: Marketers use social media to deepen loyalty
At a time when an increasing focus is being placed on social media in the marketing mix, research in the US by Colloquy and the DMA has found that companies using social media primarily to deepen customer loyalty are spending almost twice as much on this emerging channel as competitors who use it simply for brand awareness, customer acquisition or other core marketing goals.
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BRIEFING: Jewel-Osco adds continuity scheme to loyalty card
In the US, Jewel-Osco stores are offering a promotion (based on the idea of a continuity rewards programme) that adds a twist to traditional trading stamps. Through the new programme, available at 175 stores in the Chicago area, customers who shop with their Preferred Customer Card over a ...
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NEWS: Brands failing to work with social media advocates
Despite some fear among brand marketers, retailers need to embrace social media and convince their customers to share their positive brand experiences through social networking web sites, according to Mike Amos, president and CEO for customer experience management firm Empathica.
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BRIEFING: Bad customer experiences leave a trail online
Some 60% of Canadians report that, in today's economic environment, high quality customer service is more important to them than other factors, and that they will spend an average of 7% more if they believe that a company provides excellent service. However, many businesses are missing out on this ...
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NEWS: Youth is more receptive to direct mail
The UK's 15-24 year olds are highly receptive to direct mail, and the so-called 'young online generation' are also the most likely to buy in retail stores, according to research by Experian into British consumers' multichannel preferences.
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BRIEFING: OfficeMax supports loyalty with iPhone app
OfficeMax has announced a free OfficeMax App (written in partnership with interactive agency Rosetta) for the iPhone, available via the Apple App Store. The application (for iPhone and iPod touch) was designed to help customers shop more easily and access information and rewards while on the go ...
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FEATURE: Coalition Loyalty Programmes: the who, why, and how big?
There are two types of multi-partner programme: true coalitions and in-house programmes that have partners. Here we explore the strengths, weaknesses, opportunities and threats of true coalitions... - Tesco's Clubcard is a single operator programme that bloomed into a multi-partner programme ...
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FEATURE: The 15 business benefits of a loyalty initiative
When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide... - Many of the so-called loyalty programmes in operation today are not really loyalty ...
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NEWS: How data will underpin 'next gen marketing'
Today's high-tech world has put consumers on the leading edge of technology - whether by means of smartphones, Web 2.0, or 'augmented reality' (AR) - and the opportunities for brands to connect with potential and existing users are numerous.
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BRIEFING: Aeroplan offers miles for Fairmont redemptions
Aeroplan Members can now redeem miles at 19 Fairmont properties in the US, including The Plaza, a Fairmont managed Hotel in New York; the Fairmont San Francisco; and the Fairmont Scottsdale or Fairmont Turnberry Isle in Miami. These new US-based properties are available in addition to the existing ...
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NEWS: Retail marketers not making enough of mobile
Too few retailers have a solid mobile channel in place, despite the fact that 41% of retailers plan to have a transactional mobile site or application in place within the next year, according to research from the Association for Interactive Media and Entertainment (AIME), the Internet Advertising Bureau (IAB) and the Interactive Media in Retail Group (IMRG).
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BRIEFING: Starwood partners up with Rapid Rewards
Starwood Hotels & Resorts Worldwide is the latest Partner of the Southwest Airlines Rapid Rewards frequent flyer programme. Rapid Rewards members can now earn a half Rapid Rewards credit for each eligible stay at one of Starwood's global hotel brands. In order to earn credits, Rapid Rewards ...
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