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The Wise Marketer's marketing & customer loyalty report for the week ending August 26th, 2010...
NEWS: Investor loyalty depends on marketing relevance
To say that the past two years have not been a good time for the financial services industry is a serious understatement, but to add that there are good opportunities coming out of the recession is also not overstating the situation, according to Matt Boot, chief analyst for database marketing specialist KDB.
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BRIEFING: Hilton becomes official partner for Little League
Hilton Worldwide has committed to be the official hotel partner of Little League Baseball and Softball for three years. Little League families, friends and volunteers can receive a 15% discount on stays when booking at any of Hilton Worldwide's brands. For each reservation, a contribution will be ...
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NEWS: Affiliate marketing sales to hit £4.6bn in 2010
The affiliate marketing sector will drive an estimated £4.62 billion in UK online retail sales during 2010, according to a recent report published by Econsultancy.
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BRIEFING: Nectar Italia grows to reach 5m members
Recently launched Nectar Italia is outperforming Groupe Aeroplan's expectations. It achieved the 12 month targeted 5 million member milestone in just four months, and recently signed up three new partners: UniCredit, Italy's largest financial institution, IBS, an online book retailer, and Quixa, a ...
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NEWS: Social loyalty scheme rewards brand ambassadors
Social Rewards has announced that it has launched its social media loyalty rewards platform for electronics firm Sanyo during the recent 'Connected Marketing Week' in San Francisco, USA.
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BRIEFING: Air New Zealand partners up with Fly Buys
Air New Zealand and Fly Buys have partnered; Fly Buys members will soon be able to redeem their Fly Buys Points for any available seat on any Air New Zealand flight, and Air New Zealand Airpoints members will be able to earn Airpoints Dollars by shopping at any of the 3,000 retail outlets across ...
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NEWS: Only 20% of shoppers found to be brand loyal
When it comes to consumers' level of brand loyalty following the recession, it appears that price still beats brand for most consumers, according to a survey by comparison shopping search engine Shop.com.
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BRIEFING: Churn rates of US's main wireless carriers
Churn rates for the largest players in the wireless carrier sector for the second quarter of 2010 show that for total number of customers (Prepay and Postpaid), Verizon had the lowest customer churn rate (1.27%) against 1.29%, N/A, and 3.4%. Among postpaid customers, the rates were Verizon 0.94% ...
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NEWS: Starbucks boosts brand with wi-fi content
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BRIEFING: Report summarises retail loyalty card landscape
A new report, Global Retailer Cards: Co-Branded, Loyalty and Private Label programmes 2010 , reveals that of 1,945 retail chains offering their own payment cards, 17.0% of retailer cards are affiliated on an exclusive basis to the Visa network and 13.6% are linked in the same fashion to the ...
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