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The Wise Marketer's marketing & customer loyalty report for the week ending August 19th, 2010...
NEWS: Virgin airline brands combine loyalty rewards
Sir Richard Branson has announced that Virgin Atlantic Airways, Virgin America and V Australia/Virgin Blue are teaming up to offer each airline's loyalty programme members the opportunity to earn miles or points when taking flights on their sibling-branded airlines.
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BRIEFING: Shoppers Optimum celebrates 10th anniversary
Canadian retail loyalty programme, Shoppers Optimum, is now ten years old. All Canadians are being invited to join a party with weekly bonus offers, in-store promotions and prize opportunities at more than 1,180 Shoppers Drug Mart and Pharmaprix stores country wide. Since it began in 2000, the ...
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NEWS: Prepaid cards to reward better teachers
The US-based 'TeacherDollars' rewards programme, which donates special-purpose debit cards to teachers in Hartford Public Schools that have demonstrated marked improvement in student academic achievement, has announced that it is to reward some 880 teachers at 22 schools in September 2010, a significant increase over 2009.
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BRIEFING: SPG adds Element & Aloft rewards
A new promotion allows guests who stay three times at Aloft and Element hotels to earn a free night's accommodation. Guests can register for the promotion through the Starwood Preferred Guest programme. Qualifying stays between 9th August and 30th September 2010 count toward the free night. There ...
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NEWS: VOC initiatives need better customer data
When it comes to setting up an effective 'voice of the customer' (VOC) programme, there are a number of prerequisites to be considered, not least of which is the kinds of customer data and feedback channels needed, according to a white paper by Allegiance.
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BRIEFING: British Gas relaunches Green school rewards
Crayon has launched a new integrated rewards programme that allows British Gas to reinforce its green commitment. Generation Green is a web-based education and loyalty programme, aimed at making it easy and rewarding for teachers to promote sustainability in the classroom. The re-launched ...
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NEWS: Building consumer engagement the social way
Social networking has established itself as one of the fastest-growing and most used consumer communication channels, and that makes it a vital channel for building customer engagement, according to according to Keith Pearce, senior marketing director for Genesys-EMG.
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BRIEFING: Mall Networks rebrands after record year
The multi-channel shopping solutions provider Mall Networks has rebranded itself as 'Cartera Commerce', aiming to reflect the company's recent growth and expanded range of solutions in the multi-channel shopping and merchant-funded rewards arena. Cartera's private label shopping platform and ...
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NEWS: Points.com revamps web site and offerings
Points International, operator of the Points.com loyalty rewards management service, has unveiled a new and enhanced web site providing a more user-friendly look and feel, along with a range of new information to help users get the most out of their loyalty programme memberships.
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BRIEFING: UK fair trade snack firm starts couponing
Northumbrian Fine Foods, manufacturer of branded and own label snacking products including cereal bars, biscuits and premium cookies, is using coupon services from Valassis to promote its fair trade product Geobar in Cosmopolitan and Good Housekeeping magazines. The coupons will give 30p off ...
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