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The Wise Marketer's marketing & customer loyalty report for the week ending April 15th, 2010...
NEWS: Loyalty programmes: what works and what doesn't
Loyalty programmes are thought by many to be the least costly method of trying to get customers to come back - but the least costly methods are sometimes the least effective. Here, Blaine Becker of the Hartman Group explains what works and what doesn't in today's loyalty programmes.
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BRIEFING: Qantas launches rewards credit card
In Australia, St.George Bank and Qantas have partnered to launch 'Amplify', a reward credit card. Customers can choose between two reward programmes: either Amplify Qantas or Amplify Rewards. By linking the St.George Amplify credit card to the Amplify Qantas rewards programme, customers will earn ...
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NEWS: Customer data is vital to cross-channel loyalty
The top cross-channel customer loyalty pressure that retail organisations face today is an inability to capture customer data, according to the Aberdeen Group report 'Cross-channel customer loyalty: Rewards, promotions, and the battle for ROI'.
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BRIEFING: OK Tires joins the Aeroplan programme
The Futura Loyalty Group has agreed with OK Tire Stores, the largest independently owned tire franchise in Canada and representing over 270 locations, to launch the Aeroplan Loyalty programme beginning this month. Aeroplan Members will be able to earn one Aeroplan Mile per Can$2 spent on all tyre ...
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NEWS: Top performers seeing 91% customer retention
Most companies recognise the importance of having a true 360-degree view of the customer, according to a study by Aberdeen Group which found that customers benefit from better service and efficiency, and sellers derive greater loyalty and more repeat business as a result.
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BRIEFING: HHonors offers 'Faster ways to free stays'
Hilton HHonors members can receive a free night after completing four stays or earn double points for all stays at participating Hilton Worldwide hotels. To take part, members must first register and stay at any participating Hilton Worldwide hotel before the end of June this year. There is no ...
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NEWS: E-mail strategies to boost customer engagement
Strategic email marketing campaigns are a vital marketing tool for pleasing consumers, building loyalty, and keeping interested customers engaged, according to Peter McCormick, co-founder of one-to-one communications firm ExactTarget, who suggests a five step plan for engaging customers via email.
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BRIEFING: Credit card reward caps are very unpopular
According to Cardbeat , a syndicated market research report published by Auriemma Consulting Group, the widespread practice of capping the amount of rewards that can be earned on a credit card diminishes their appeal to consumers, even though most consumers are personally unaffected. In fact ...
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NEWS: Why Australians still can't switch banks
Customer loyalty in financial services is closely tied to the perceived effort of defecting from one bank and moving to another, despite efforts from regulators to make switching easier in an effort to increase competition, according to a study by Datamonitor in Australia.
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BRIEFING: Digital marketing depends on domain rights
Research from global domain marketplace and monetisation provider, Sedo, paints a positive picture for the digital marketing sector with 52% of respondents predicting that budgets will increase and 73% stating that owning the right domain name is a determining factor in the success of a marketing ...
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