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The Wise Marketer's marketing & customer loyalty report for the week ending April 9th, 2010...
NEWS: Why Australians still can't switch banks
Customer loyalty in financial services is closely tied to the perceived effort of defecting from one bank and moving to another, despite efforts from regulators to make switching easier in an effort to increase competition, according to a study by Datamonitor in Australia.
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BRIEFING: Digital marketing depends on domain rights
Research from global domain marketplace and monetisation provider, Sedo, paints a positive picture for the digital marketing sector with 52% of respondents predicting that budgets will increase and 73% stating that owning the right domain name is a determining factor in the success of a marketing ...
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NEWS: Groceries still key to loyalty scheme success
Most British shoppers say they belong to 2 reward schemes, while 76% favour brands that provide rewards, and 84% collect the majority of their loyalty rewards through grocery shopping, according to consumer research by The Mileage Company, operator of the UK's Air Miles programme.
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BRIEFING: New rewards programme from Sega Games
Sega Games is rewarding its members for their loyalty with a new reward programme, SegaVIP. Its two flagship sites launched earlier this year, SegaPoker.com and SegaCasino.com, have been brought together, and the programme is designed to encourage members to play at all Sega Games sites. At ...
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NEWS: Top ten 'voice of the customer' best practices
With the recent failures of big financial institutions, consumers have been left wondering exactly who they can trust with their money. But to restore consumer confidence and improve customer relationships, companies must gain a better understanding of customers' needs, wants and concerns, according to a white paper by Allegiance and Endeavor Management.
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BRIEFING: Macy's launches co-branded Amex card
Macy's and Bloomingdale's credit cards will in future be co-branded exclusively with American Express and issued by Citi, the issuer of Macy's and Bloomingdale's credit cards. The new cards will continue to support the Macy's Star Rewards and Bloomingdale's Insider loyalty programmes. Existing ...
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NEWS: Price becomes loyalty driver for US retailers
In a marked departure from Colloquy's 2008 report on consumer loyalty to US retailers, Walmart dominated the 2010 Colloquy Retail Loyalty Index, with results that reflected the reality of the 'great recession', showing that low prices were a key driver of retail customer loyalty.
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BRIEFING: House of Fraser launches PayPal payments
Ecommerce platform provider eCommera has joined forces with PayPal to provide integration of the consumer payment service with major retailers' current online payment methods. The first UK retailer to offer shoppers the PayPal option as a result of this partnership is House of Fraser. This means ...
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NEWS: Real-time location marketing: a new loyalty technique?
There has been an increasing level of interest and debate in the topic of real-time location based marketing, and this is sure to increase as Google and Facebook enter the space, according to Kevan Christmas, digital and mobile consultant for The Collinson Group.
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BRIEFING: Delta SkyMiles signs six new partners
Delta Air Lines has signed six new SkyMiles partners: LetsTalk, E-Z Rent-A-Car, SpaFinder, La Quinta Inns & Suites, International Links Golf Club and Boingo. Rewards include: 4,000 miles on activarion of a new cell phone and plan from LetsTalk; 100 miles per rental day on qualified rentals from ...
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