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The Wise Marketer's marketing & customer loyalty report for the week ending April 29th, 2010...
NEWS: Retail loyalty doesn't always depend on a card
Most British shoppers (93%) said they would not stop shopping with a retailer if it dropped its loyalty card programme, and only 17% of shoppers said they currently choose where to shop based on their participation in loyalty schemes, according to a report on on loyalty schemes by YouGov SixthSense.
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BRIEFING: UK hotel introduces contactless loyalty card
In the UK, the Nottingham Gateway Hotel has become the first to introduce a loyalty scheme using sQuid's contactless smartcard loyalty solution, with the launch of its new 'We Love to Reward You' loyalty programme. sQuid, an e-payments provider, has been trialing smartcard based loyalty schemes ...
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NEWS: Value-adds increasingly help build loyalty
More brands turning to product enhancements to engender loyalty 70% of all brands are now offering enhancements or add-ons to their core products and services in order to drive both customer loyalty and revenues, according to research by Collinson Latitude.
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BRIEFING: Office Depot offers 100% in Green rewards
In recognition of Earth Day, Office Depot gave members of its Worklife Rewards loyalty programme 100% back on their purchases of everyday green supplies. From April 19th to April 24th, Worklife Rewards members who shopped in-store, online, by phone or via fax to stock up on environmentally ...
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NEWS: Rite Aid launches loyalty programme
In the US, Rite Aid customers and patients can sign up for the new 'Wellness+' loyalty programme which provides members with free health and wellness benefits, as well as shopping discounts and special prices.
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BRIEFING: Carlson unveils recycled plastic loyalty card
Carlson Marketing has introduced a new eco-friendly prepaid awards card. The card is made from PVC core sheets containing 55% recycled material. The back of the card features the recycle icon so recipients know their company has given them a card that is environmentally-friendly. That message is ...
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NEWS: Retail banks' loyalty declines further
For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, while satisfaction has leveled off, according to the J.D. Power and Associates 2010 U.S. Retail Banking Satisfaction Study.
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BRIEFING: Aeroplan's 40% match for members' carbon offsets
To celebrate the 40th anniversary of Earth Day, Aeroplan matched all miles redeemed for carbon offset credits on 22nd April by 40%. Members could redeem 3,500, 7,500 or 15,000 Aeroplan Miles for carbon offsets. The total sum is being transferred to Offsetters, a Canadian provider of climate ...
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NEWS: Attitudinal targeting is now 'more effective'
Attitudinal targeting is more effective than demographic targeting for brand advertisers that need to reach large volumes of accurately defined audiences, according to attitudinal targeting company Resonate Networks.
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BRIEFING: AAdvantage offers transcontinental bonus
American Airlines AAdvantage members can earn up to 50,000 bonus miles on select fares when flying nonstop transcontinental routes between New York's John F. Kennedy International Airport (JFK) and Los Angeles International Airport (LAX) or San Francisco International Airport (SFO). AAdvantage ...
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