 |
The Wise Marketer's marketing & customer loyalty report for the week ending April 8th, 2010...
NEWS: Groceries still key to loyalty scheme success
Most British shoppers say they belong to 2 reward schemes, while 76% favour brands that provide rewards, and 84% collect the majority of their loyalty rewards through grocery shopping, according to consumer research by The Mileage Company, operator of the UK's Air Miles programme.
... read more
BRIEFING: New rewards programme from Sega Games
Sega Games is rewarding its members for their loyalty with a new reward programme, SegaVIP. Its two flagship sites launched earlier this year, SegaPoker.com and SegaCasino.com, have been brought together, and the programme is designed to encourage members to play at all Sega Games sites. At ...
... read more
NEWS: Top ten 'voice of the customer' best practices
With the recent failures of big financial institutions, consumers have been left wondering exactly who they can trust with their money. But to restore consumer confidence and improve customer relationships, companies must gain a better understanding of customers' needs, wants and concerns, according to a white paper by Allegiance and Endeavor Management.
... read more
BRIEFING: Macy's launches co-branded Amex card
Macy's and Bloomingdale's credit cards will in future be co-branded exclusively with American Express and issued by Citi, the issuer of Macy's and Bloomingdale's credit cards. The new cards will continue to support the Macy's Star Rewards and Bloomingdale's Insider loyalty programmes. Existing ...
... read more
NEWS: Price becomes loyalty driver for US retailers
In a marked departure from Colloquy's 2008 report on consumer loyalty to US retailers, Walmart dominated the 2010 Colloquy Retail Loyalty Index, with results that reflected the reality of the 'great recession', showing that low prices were a key driver of retail customer loyalty.
... read more
BRIEFING: House of Fraser launches PayPal payments
Ecommerce platform provider eCommera has joined forces with PayPal to provide integration of the consumer payment service with major retailers' current online payment methods. The first UK retailer to offer shoppers the PayPal option as a result of this partnership is House of Fraser. This means ...
... read more
NEWS: Real-time location marketing: a new loyalty technique?
There has been an increasing level of interest and debate in the topic of real-time location based marketing, and this is sure to increase as Google and Facebook enter the space, according to Kevan Christmas, digital and mobile consultant for The Collinson Group.
... read more
BRIEFING: Delta SkyMiles signs six new partners
Delta Air Lines has signed six new SkyMiles partners: LetsTalk, E-Z Rent-A-Car, SpaFinder, La Quinta Inns & Suites, International Links Golf Club and Boingo. Rewards include: 4,000 miles on activarion of a new cell phone and plan from LetsTalk; 100 miles per rental day on qualified rentals from ...
... read more
NEWS: Customer service trumps call centre efficiency
Call centres that rate call efficiency over customer service do so at their peril, according to a survey by Panviva, which found that the call centre performance metrics currently used by many companies are skewed toward internal efficiency rather than customer service scores.
... read more
BRIEFING: Visions Electronics renews with Air Miles Canada
Alliance Data Systems Corporation has signed a multi-year renewal agreement with Visions Electronics as a sponsor in its Canadian Air Miles Reward programme. Visions Electronics has been a sponsor since 2007, issuing reward miles to members purchasing selected home, office and automobile ...
... read more
|
|
|
|
|
|
