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The Wise Marketer's marketing & customer loyalty report for the week ending April 23rd, 2010...
NEWS: Attitudinal targeting is now 'more effective'
Attitudinal targeting is more effective than demographic targeting for brand advertisers that need to reach large volumes of accurately defined audiences, according to attitudinal targeting company Resonate Networks.
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BRIEFING: AAdvantage offers transcontinental bonus
American Airlines AAdvantage members can earn up to 50,000 bonus miles on select fares when flying nonstop transcontinental routes between New York's John F. Kennedy International Airport (JFK) and Los Angeles International Airport (LAX) or San Francisco International Airport (SFO). AAdvantage ...
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NEWS: Loyalty mirrors human relationships - or does it?
Imagine a car dealership where telling a salesperson that you're 'just looking' would allow you to do just that, or an online retailer offering you price cuts or free shipping to improve its relationship with you. That's what shopping experiences could be like if more retailers acted upon the findings of a Kansas State University marketing professor and his research collaborators.
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BRIEFING: Best Western offers summer travel reward
From now until the end of May, members of the Best Western Rewards loyalty programme who stay twice will earn a US$50 Best Western Travel Card, which can be used as cash at any of the chain's 4,000 global hotels. Elite members of the programme who register and complete two qualified stays during ...
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NEWS: Green marketing: put the primary benefits first
Greener products are now part of everyday life, but they didn't get there just because they are better for the planet, according to Jacquelyn Ottman, who believes that sales of green products have grown because they are appreciated by a growing number of consumers for the value they provide, in terms of safety, comfort, good taste, and even convenience.
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BRIEFING: Programme rewards internet radio listeners
Jetcast, a provider of ad supported services for internet radio and television broadcasters, and Lenco Mobile, a mobile phone and internet solutions provider, have joined forces to launch RadioLoyalty, a listener loyalty programme created to reward internet radio audiences for using their ...
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NEWS: Digital production aids customer engagement
With increasing competition for advertising airtime and marketing space, the demand for better communication has never been greater, and it is has never been more important to engage consumers and get the right message across, according to Paul McHugh, managing director for Carbon Digital.
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BRIEFING: Eurostar launches new loyalty programme
Eurostar has introduced a new leisure loyalty programme, Eurostar Plus, which provides cash-back to passengers who travel on leisure tickets. Eurostar Plus offers customers the further option of earning points by booking travel for friends and family as well. With this online scheme, travellers ...
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NEWS: Three steps for a successful CRM strategy
Building a customer relationship management (CRM) strategy is a unique process for each organisation that nevertheless should always involve three key steps, according to a report by Gartner.
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BRIEFING: Aeroplan adds 'Money Can't Buy' rewards
Aeroplan has a new rewards category featuring exclusive rewards that money can't buy. All proceeds from these rewards will go toward Aeroplan's Beyond Miles partner, War Child Canada. The rewards include a Sabian drum cymbal signed by Neil Peart, drummer and lyricist for Canada's rock band Rush ...
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