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The Wise Marketer's marketing & customer loyalty report for the week ending September 14th, 2009...
NEWS: Hotel loyalty heads for greater innovation
Hotel rewards programmes are in the mature phase of their lifecycle and hoteliers are increasingly challenged to differentiate their programmes from those of competitors, according to a new research report from Razor's Edge Business Intelligence.
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BRIEFING: Nectar Business tells SMEs 'you Caan do it'
Nectar Business is running a UK-wide promotion throughout September that gives SMEs a chance to win a business makeover. The winning business will win a business and mentoring advisory session with James Caan, CEO of private equity firm Hamilton Bradshaw and star of Dragon's Den, who will assess ...
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NEWS: Food discounters fail to earn loyalty of converts
The TNS Worldpanel UK grocery market share figures for the 12 weeks ending 9th August 2009, have confirmed the strong performance seen in recent periods for Waitrose.
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BRIEFING: Budget pressures affect hotel guest satisfaction
Customer satisfaction has declined for hotels (down 0.2 points to 82.9) and rental cars (down 0.1 to 79.6) while improving for airlines (up 0.2 to 75.7) in the second quarter of 2009, according to the latest Market Metrix Hospitality Index (MMHI). Pan Pacific Hotels & Resorts, Midwest Airlines ...
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NEWS: Lifestyle data 'a key weakness' in many loyalty platforms
Following a comprehensive benchmarking study of forty customer loyalty solutions and platforms from around the world, covering sectors including grocery, fashion, fuel retailers, telecoms, airlines, financial services, and coalitions, the major weakness in most platforms is the collection of lifestyle data, according to Mike Atkin of MJA Associates.
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BRIEFING: Two new promotions for AAdvantage members
American Airlines frequent flyers are now being offered two promotions aimed at toward putting them on a priority path to AAdvantage Gold, AAdvantage Platinum or AAdvantage Executive Platinum status, along with the opportunity to choose from a range of extra loyalty rewards. The Double ...
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NEWS: More consumers defecting to private labels
Some 31 million British shoppers (73% of adult consumers) are opting for supermarkets' own-brand labels in a bid to save money on their weekly shopping, according to research from price comparison shopping service uSwitch.com.
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BRIEFING: eBucks signs new electronics retail partner
In South Africa, the popular eBucks coalition loyalty programme has announced its expansion into the technology sector with the addition of the national electronics retailer Incredible Connection as a retail partner. eBucks members can now earn and spend their eBucks on a range of local and ...
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NEWS: The virtual currency effect: a whole new economy
Internet and mobile technologies are adding a new dimension to the idea of currencies, including a growing crossover between real-world money and currencies such as those earned and redeemed within loyalty programmes, according to the operator of the eBucks coalition loyalty programme.
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BRIEFING: Magna Rewards adds six new members
The operators of the Magna Rewards card-based loyalty programme in Jamaica have introduced six new member companies to the programme. The new companies are Toyota Jamaica, Smartsoft, St Thomas Farm Store, Caledonia Medical, Eyeland Eyewear, and University College of the Caribbean. Magna Rewards ...
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