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The Wise Marketer's marketing & customer loyalty report for the week ending September 10th, 2009...
NEWS: Lifestyle data 'a key weakness' in many loyalty platforms
Following a comprehensive benchmarking study of forty customer loyalty solutions and platforms from around the world, covering sectors including grocery, fashion, fuel retailers, telecoms, airlines, financial services, and coalitions, the major weakness in most platforms is the collection of lifestyle data, according to Mike Atkin of MJA Associates.
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BRIEFING: Two new promotions for AAdvantage members
American Airlines frequent flyers are now being offered two promotions aimed at toward putting them on a priority path to AAdvantage Gold, AAdvantage Platinum or AAdvantage Executive Platinum status, along with the opportunity to choose from a range of extra loyalty rewards. The Double ...
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NEWS: More consumers defecting to private labels
Some 31 million British shoppers (73% of adult consumers) are opting for supermarkets' own-brand labels in a bid to save money on their weekly shopping, according to research from price comparison shopping service uSwitch.com.
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BRIEFING: eBucks signs new electronics retail partner
In South Africa, the popular eBucks coalition loyalty programme has announced its expansion into the technology sector with the addition of the national electronics retailer Incredible Connection as a retail partner. eBucks members can now earn and spend their eBucks on a range of local and ...
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NEWS: The virtual currency effect: a whole new economy
Internet and mobile technologies are adding a new dimension to the idea of currencies, including a growing crossover between real-world money and currencies such as those earned and redeemed within loyalty programmes, according to the operator of the eBucks coalition loyalty programme.
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BRIEFING: Magna Rewards adds six new members
The operators of the Magna Rewards card-based loyalty programme in Jamaica have introduced six new member companies to the programme. The new companies are Toyota Jamaica, Smartsoft, St Thomas Farm Store, Caledonia Medical, Eyeland Eyewear, and University College of the Caribbean. Magna Rewards ...
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NEWS: Price 'a key driver' for recession shoppers
To cope with adverse economic conditions over the past 18 months, US consumers have been forced to make significant changes in how and where they shop, according to the latest Times & Trends Report from IRI, which found that shopper loyalty has become a far more complex issue as consumer buying habits change.
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BRIEFING: Dunnhumby expands Macy's partnership
Dunnhumby USA and Macy's department stores have expanded their existing contract, and Dunnhumby will continue to analyse Macy's customer sales data, develop customer segmentation models, and work with the Macy's to apply that knowledge. Building on more than five years of growth, the new office in ...
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NEWS: Customers threaten defection over communications
Nearly two-thirds of UK consumers are unlikely to buy from a company if they cannot interact through their preferred channel of communication, according to a survey from customer management firm Blueview Group.
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BRIEFING: Emerald Club members offered free rentals
National Car Rental is launching its seventh annual One-Two-Free Emerald Club promotion, which runs until the end of January. For every two qualifying rentals Emerald Club members earn one free rental day - with no limit to the number of free days they can earn. Members can also earn a free ...
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