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The Wise Marketer's marketing & customer loyalty report for the week ending October 5th, 2009...
NEWS: Ten brand & marketing trends for 2010
It appears that brands are heading for another turbluent year in 2010 according to Brand Keys' customer loyalty expert Robert Passikoff, who has compiled what he believes will be the year's ten main branding and marketing trends.
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BRIEFING: New NFC system provides immediate rewards
MoLo Rewards' patented wireless coupon and loyalty technology allows consumers to interact with a point of sale terminal and to, within seconds, redeem every valid and applicable coupon held in their mobile wallet. A single tap of the device on a reader that determines what coupons are valid and ...
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NEWS: Mobile operators are losing 25% of retail sales
An Amdocs survey of the key drivers of brand perceptions and customer experiences found that, in mobile phone operators' retail stores, 25% of customers intending to buy an upgrade or a new handset had left the store without making a purchase.
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BRIEFING: Is intelligent self service a future driver of loyalty?
Speaking on Leveraging the Power of Intelligent Interactions at the recent Gartner CRM Summit, Convergys' vice president of product and solution marketing, Jo Ann Parris, explained how technology adoption in everyday interactions is driving a greater need for intelligent self-service options to ...
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NEWS: 7 ways to gain value from customer data
Marketers generally fall into two groups when it comes to customer data: either they feel it's too complex to deal with, or they use it to drive value and relevance in their communications with customers, according to Giles Desforges, client director for Beyond Analysis.
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BRIEFING: Payback doubles points for children in need
From 12th to 18th October 2009, Payback members in Germany will earn double points for purchases from participating Payback partners, and double points will also automatically be awarded to children's charity Ein Herz fur Kinder . Payback guarantees that 100% of the donations made during the ...
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NEWS: Recession marketing strategies reviewed
Thanks to the recession, consumers have become much more budget-conscious in their shopping behaviour, and are now expecting more from their relationships with brands. At the same time, according to a white paper from Mall Networks, brand marketers are expected to improve their performance with ever-smaller resources.
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BRIEFING: Diversity set to drive loyalty at the fuel pump
Generational differences have contributed to a steady decline in consumer brand loyalty when buying fuel, according to NPD Group. According to the company's 'Motor Fuels Index' , which tracks consumer fuel purchasing behaviour, those aged 65+ have always been more likely to limit themselves to ...
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NEWS: SMBs still fail at e-marketing despite recession
The UK's small and medium-sized business owners (SMBs) ar predicting that the recession will last until Spring 2010, according to research from Amplify, which found that 43% of SMB owners wish they had placed greater emphasis on marketing while 31% wish they had cut back on staff more quickly.
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BRIEFING: Canadians rewarded with Air Miles for 'buying green'
A recent survey of Canadian Air Miles collectors confirmed that bonus miles would be a strong incentive (for 53% of members) for them to choose eco-friendly products and services. As a result, a group of 18 retailers and programme sponsors have teamed up to take part in a new 'My Planet' ...
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