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The Wise Marketer's marketing & customer loyalty report for the week ending October 1st, 2009...
NEWS: 7 ways to gain value from customer data
Marketers generally fall into two groups when it comes to customer data: either they feel it's too complex to deal with, or they use it to drive value and relevance in their communications with customers, according to Giles Desforges, client director for Beyond Analysis.
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BRIEFING: Payback doubles points for children in need
From 12th to 18th October 2009, Payback members in Germany will earn double points for purchases from participating Payback partners, and double points will also automatically be awarded to children's charity Ein Herz fur Kinder . Payback guarantees that 100% of the donations made during the ...
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NEWS: Recession marketing strategies reviewed
Thanks to the recession, consumers have become much more budget-conscious in their shopping behaviour, and are now expecting more from their relationships with brands. At the same time, according to a white paper from Mall Networks, brand marketers are expected to improve their performance with ever-smaller resources.
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BRIEFING: Diversity set to drive loyalty at the fuel pump
Generational differences have contributed to a steady decline in consumer brand loyalty when buying fuel, according to NPD Group. According to the company's 'Motor Fuels Index' , which tracks consumer fuel purchasing behaviour, those aged 65+ have always been more likely to limit themselves to ...
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NEWS: SMBs still fail at e-marketing despite recession
The UK's small and medium-sized business owners (SMBs) ar predicting that the recession will last until Spring 2010, according to research from Amplify, which found that 43% of SMB owners wish they had placed greater emphasis on marketing while 31% wish they had cut back on staff more quickly.
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BRIEFING: Canadians rewarded with Air Miles for 'buying green'
A recent survey of Canadian Air Miles collectors confirmed that bonus miles would be a strong incentive (for 53% of members) for them to choose eco-friendly products and services. As a result, a group of 18 retailers and programme sponsors have teamed up to take part in a new 'My Planet' ...
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NEWS: Channel choice starts 'customer loyalty chain'
While companies are faced with an increasing range of channels through which they can communicate, there is an increasing expectation among consumers that they should have the final say when it comes to which communication channels they use, according to Darren Ponsford, strategy and planning director for Blueview Group.
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BRIEFING: Carlson Hotels doubles points for December
Carlson Hotels Worldwide is offering members of its Goldpoints Plus frequent guest loyalty programme the ability to earn double points for eligible stays at its Regent Hotels & Resorts, Radisson Hotels & Resorts, Park Plaza Hotels & Resorts and Country Inns & Suites By Carlson, and Park Inn ...
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NEWS: Banks show new gains in customer engagement
Customer expectations of banks and credit unions have shifted away from the more traditional roles of industry leaders, guardians and protectors of customer finances, and banks are catching up quickly in terms of overall customer engagement, according to the latest National Benchmarking/Pulse of America survey from Allegiance.
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BRIEFING: Canadian couple wins a million Air Miles
British Columbia resident Roy Enger and his wife have had their lives changed this month when they became the first ever recipients of 1 million Air Miles reward miles. Enger was one of eleven finalists of Air Miles's recent Mile-ionaire contest, each of whom were awarded 50,000 reward miles for ...
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