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The Wise Marketer's marketing & customer loyalty report for the week ending September 28th, 2009...
NEWS: Channel choice starts 'customer loyalty chain'
While companies are faced with an increasing range of channels through which they can communicate, there is an increasing expectation among consumers that they should have the final say when it comes to which communication channels they use, according to Darren Ponsford, strategy and planning director for Blueview Group.
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BRIEFING: Carlson Hotels doubles points for December
Carlson Hotels Worldwide is offering members of its Goldpoints Plus frequent guest loyalty programme the ability to earn double points for eligible stays at its Regent Hotels & Resorts, Radisson Hotels & Resorts, Park Plaza Hotels & Resorts and Country Inns & Suites By Carlson, and Park Inn ...
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NEWS: Banks show new gains in customer engagement
Customer expectations of banks and credit unions have shifted away from the more traditional roles of industry leaders, guardians and protectors of customer finances, and banks are catching up quickly in terms of overall customer engagement, according to the latest National Benchmarking/Pulse of America survey from Allegiance.
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BRIEFING: Canadian couple wins a million Air Miles
British Columbia resident Roy Enger and his wife have had their lives changed this month when they became the first ever recipients of 1 million Air Miles reward miles. Enger was one of eleven finalists of Air Miles's recent Mile-ionaire contest, each of whom were awarded 50,000 reward miles for ...
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NEWS: Loyalty platform integrates memberships with Facebook
The loyalTXT cardless retail loyalty platform from Sundrop Systems has been upgraded to fully integrate social media support using Facebook Connect.
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BRIEFING: Holland America starts cruise loyalty scheme
Cruise operator Holland America Line has launched a new loyalty programme for all of its customers. The new Mariner Society Rewards programme provides all past guests with benefits ranging from onboard discounts and special rates on selected cruises to reduced or free third and fourth rates when ...
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NEWS: Battle grows for online brand reputation
Many well known brands are struggling to maintain a positive online reputation, and some are failing to learn lessons from their more successful peers, according to the latest Kaizo Advocacy Index in the US.
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BRIEFING: Priority Club Rewards unveils 'Flights Anywhere'
Following the recent introduction of its Points & Cash feature (which allows customers to combine loyalty points and cash for reward night stays at any of IHG's 4,300+ hotels worldwide), InterContinental Hotels Group's Priority Club Rewards frequent guest loyalty programme has added a new ...
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NEWS: E-retailers investing more in web interactions
The recession is turning retail executive focus back toward e-commerce efficiency, with 61% of major online retailers investing increasing amounts in improved web commerce functionality, according to a research report by Aberdeen Group.
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BRIEFING: Mobile Marketing Association opens in Germany
The Mobile Marketing Association (MMA) has launched its latest local council, MMA Germany, in partnership with the German Federal Association for the Digital Economy's mobile division, the BVDW Section Mobile. MMA Germany was established to help advance the mobile advertising and marketing ...
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