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The Wise Marketer's marketing & customer loyalty report for the week ending September 24th, 2009...
NEWS: Loyalty platform integrates memberships with Facebook
The loyalTXT cardless retail loyalty platform from Sundrop Systems has been upgraded to fully integrate social media support using Facebook Connect.
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BRIEFING: Holland America starts cruise loyalty scheme
Cruise operator Holland America Line has launched a new loyalty programme for all of its customers. The new Mariner Society Rewards programme provides all past guests with benefits ranging from onboard discounts and special rates on selected cruises to reduced or free third and fourth rates when ...
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NEWS: Battle grows for online brand reputation
Many well known brands are struggling to maintain a positive online reputation, and some are failing to learn lessons from their more successful peers, according to the latest Kaizo Advocacy Index in the US.
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BRIEFING: Priority Club Rewards unveils 'Flights Anywhere'
Following the recent introduction of its Points & Cash feature (which allows customers to combine loyalty points and cash for reward night stays at any of IHG's 4,300+ hotels worldwide), InterContinental Hotels Group's Priority Club Rewards frequent guest loyalty programme has added a new ...
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NEWS: E-retailers investing more in web interactions
The recession is turning retail executive focus back toward e-commerce efficiency, with 61% of major online retailers investing increasing amounts in improved web commerce functionality, according to a research report by Aberdeen Group.
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BRIEFING: Mobile Marketing Association opens in Germany
The Mobile Marketing Association (MMA) has launched its latest local council, MMA Germany, in partnership with the German Federal Association for the Digital Economy's mobile division, the BVDW Section Mobile. MMA Germany was established to help advance the mobile advertising and marketing ...
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NEWS: Payback confirms details of entry into Poland
The popular German coalition loyalty programme, Payback, has announced the details of its forthcoming expansion into Poland, representing the first foray into international territory for the programme's operator, Loyalty Partner.
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BRIEFING: Consumers defecting for discounts & BOGOFs
Research from UK-based Granby Marketing Services shows that 87% of consumers would switch brands for a BOGOF (buy one, get one free) offer or a price discount. Consumers were asked which types of promotions would most likely persuade them to change from their usual brand. Nearly half (48%) said ...
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NEWS: Social web's customer loyalty impact turns viral
The consumer conversations taking place on the social web about poor customer experiences can negatively impact an organisations' bottom line and reputation, according to a survey commissioned by RightNow, investigating how Australian consumers want organisations to engage with them through web sites such as Twitter, YouTube and Facebook.
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BRIEFING: Grass Roots America expands reward portfolio
Grass Roots America, a provider of performance improvement solutions for employees, channel partners and consumers, has enhanced its global incentive, recognition and rewards solution, now spanning 120 countries through 27 offices around the world. The company also expects to soon announce the ...
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