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The Wise Marketer's marketing & customer loyalty report for the week ending September 21st, 2009...
NEWS: Payback confirms details of entry into Poland
The popular German coalition loyalty programme, Payback, has announced the details of its forthcoming expansion into Poland, representing the first foray into international territory for the programme's operator, Loyalty Partner.
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BRIEFING: Consumers defecting for discounts & BOGOFs
Research from UK-based Granby Marketing Services shows that 87% of consumers would switch brands for a BOGOF (buy one, get one free) offer or a price discount. Consumers were asked which types of promotions would most likely persuade them to change from their usual brand. Nearly half (48%) said ...
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NEWS: Social web's customer loyalty impact turns viral
The consumer conversations taking place on the social web about poor customer experiences can negatively impact an organisations' bottom line and reputation, according to a survey commissioned by RightNow, investigating how Australian consumers want organisations to engage with them through web sites such as Twitter, YouTube and Facebook.
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BRIEFING: Grass Roots America expands reward portfolio
Grass Roots America, a provider of performance improvement solutions for employees, channel partners and consumers, has enhanced its global incentive, recognition and rewards solution, now spanning 120 countries through 27 offices around the world. The company also expects to soon announce the ...
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NEWS: Travel loyalty must 'go the extra mile'
In addition to a sound customer aquisition strategy, creating a loyal customer base is critical to any company that relies on repeat business. But the travel industry may now have been 'resting on its laurels' for too long, according to Anamaria Chiuzan, product marketing manager for loyalty specialist The Logic Group.
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BRIEFING: sQuid card offers rewards at Pizza Hut
In Dundee, Scotland, sQuid eMoney has announced a new Pizza Hut branded pre-pay contactless smartcard for customers in Dundee. The eMoney smartcard uses contactless payments for its 'pay as you go' scheme, and provides users with emailed loyalty vouchers that can be redeemed for rewards ...
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NEWS: Brand loyalty trends challenge current thinking
Viewing consumers and their habits and opinions in 'high definition' has provided some interesting insights into Britain's changing society, according to research by Experian which found that, while online brand loyalty is increasing, the bulk of the Web 2.0 generation are less affluent consumers.
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BRIEFING: Walmart & Ipiranga join Multiplus Fidelidade
In Brazil, Ipiranga and Walmart, through their customer loyalty and affiliation programmes (Km de Vantagens and Bomclube, respectively) have become the first partners in TAM's Multiplus Fidelidade frequent flyer loyalty programme. Through these partnerships, Multiplus Fidelidade members will ...
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NEWS: Fraudsters pose as customers to 'steal' benefits
The issue of 'data fraud' may not at first appear to have a great impact on the marketing department, but canny con artists are increasingly using fake identities - particularly online - to claim an unfair share of the rewards and benefits that marketers are offering, according to online lead generation experts at Clash-Media.
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BRIEFING: Consumers turning to coupons in downturn
According to recent research from the Promotion Marketing Association's (PMA) Coupon Council, many US consumers are making savings by using coupons. The recent PMA Coupon Council Internet survey of 1,000 people found that 89% of the overall population report that they use coupons when shopping for ...
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