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The Wise Marketer's marketing & customer loyalty report for the week ending September 17th, 2009...
NEWS: Travel loyalty must 'go the extra mile'
In addition to a sound customer aquisition strategy, creating a loyal customer base is critical to any company that relies on repeat business. But the travel industry may now have been 'resting on its laurels' for too long, according to Anamaria Chiuzan, product marketing manager for loyalty specialist The Logic Group.
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BRIEFING: sQuid card offers rewards at Pizza Hut
In Dundee, Scotland, sQuid eMoney has announced a new Pizza Hut branded pre-pay contactless smartcard for customers in Dundee. The eMoney smartcard uses contactless payments for its 'pay as you go' scheme, and provides users with emailed loyalty vouchers that can be redeemed for rewards ...
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NEWS: Brand loyalty trends challenge current thinking
Viewing consumers and their habits and opinions in 'high definition' has provided some interesting insights into Britain's changing society, according to research by Experian which found that, while online brand loyalty is increasing, the bulk of the Web 2.0 generation are less affluent consumers.
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BRIEFING: Walmart & Ipiranga join Multiplus Fidelidade
In Brazil, Ipiranga and Walmart, through their customer loyalty and affiliation programmes (Km de Vantagens and Bomclube, respectively) have become the first partners in TAM's Multiplus Fidelidade frequent flyer loyalty programme. Through these partnerships, Multiplus Fidelidade members will ...
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NEWS: Fraudsters pose as customers to 'steal' benefits
The issue of 'data fraud' may not at first appear to have a great impact on the marketing department, but canny con artists are increasingly using fake identities - particularly online - to claim an unfair share of the rewards and benefits that marketers are offering, according to online lead generation experts at Clash-Media.
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BRIEFING: Consumers turning to coupons in downturn
According to recent research from the Promotion Marketing Association's (PMA) Coupon Council, many US consumers are making savings by using coupons. The recent PMA Coupon Council Internet survey of 1,000 people found that 89% of the overall population report that they use coupons when shopping for ...
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NEWS: Hotel loyalty heads for greater innovation
Hotel rewards programmes are in the mature phase of their lifecycle and hoteliers are increasingly challenged to differentiate their programmes from those of competitors, according to a new research report from Razor's Edge Business Intelligence.
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BRIEFING: Nectar Business tells SMEs 'you Caan do it'
Nectar Business is running a UK-wide promotion throughout September that gives SMEs a chance to win a business makeover. The winning business will win a business and mentoring advisory session with James Caan, CEO of private equity firm Hamilton Bradshaw and star of Dragon's Den, who will assess ...
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NEWS: Food discounters fail to earn loyalty of converts
The TNS Worldpanel UK grocery market share figures for the 12 weeks ending 9th August 2009, have confirmed the strong performance seen in recent periods for Waitrose.
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BRIEFING: Budget pressures affect hotel guest satisfaction
Customer satisfaction has declined for hotels (down 0.2 points to 82.9) and rental cars (down 0.1 to 79.6) while improving for airlines (up 0.2 to 75.7) in the second quarter of 2009, according to the latest Market Metrix Hospitality Index (MMHI). Pan Pacific Hotels & Resorts, Midwest Airlines ...
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