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The Wise Marketer's marketing & customer loyalty report for the week ending October 15th, 2009...
NEWS: Social media's role in customer engagement identified
There is a signficant correlation between consumer's online search behaviour and the influenced discovery of brands through social media channels, according to a study by GroupM Search and ComScore.
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BRIEFING: Payback launches rewarding Maestro card
Payback has launched a new Maestro version of the Payback card, allowing cashless payments to be made with it worldwide. Users of the card can also make online and contactless payments wherever Maestro is accepted. Customers don't need to switch bank accounts in order to use it, because payments ...
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NEWS: Coupon web sites more popular with the wealthy
Consumers' usage of coupon web sites is increasing, most notably among the highest education and income brackets, according to the second annual Consumer Coupon Behaviour Benchmark Survey commissioned by web-based coupon distribution service RetailMeNot.com.
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BRIEFING: Marketers forced to rethink customer engagement
A recent study, Customer Experience Management: Engaging Loyal Customers to Evangelize Your Brand , conducted by Aberdeen Group, examines the customer-centric shift that is forcing organisations to rethink customer engagement. The study reveals that measuring the customer experience (CEM) will be ...
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NEWS: Air Miles UK reports on 21 years of progress
In the UK, the popular Airmiles travel reward programme, operated by The Mileage Company, is celebrating its 21st year of operation, and has announced a 1 million television and digital advertising campaign with a bonanza Airmiles giveaway promotion.
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BRIEFING: Mobile & GPS lead to Canadian Air Miles benefits
Air Miles Reward members can earn reward miles via a new mobile access site. As part of a promotion in which members can earn free fuel or groceries by visiting Air Miles sponsors between October 7 and November 15, they can access a mobile portal that offers content and information about the ...
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NEWS: Consumers seeking more immediate rewards
Consumers are no longer prepared to wait for incentives such as cash back and the reward schemes built up from their credit cards, with many instead simply searching online for coupons and voucher codes for instant discounts and money off offers, according to online voucher service VoucherSeeker.
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BRIEFING: Tesco Clubcard celebrates 16-millionth UK member
Since the Tesco Clubcard was re-launched in May 2009, 1 million more customers have signed up for the supermarket giant's loyalty programme (equivalent to 6 new members every minute). The latest promotion, Clubcard Double Points , launched in August 2009, offers 2 points for every 1 spent on ...
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NEWS: Social media is boosting customer engagement
Retailers and brand owners have been adopting social media tools at an impressive rate, with more than 50% having begun using five out of ten social media marketing tools, according to a study by The E-tailing Group and PowerReviews.
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BRIEFING: Thank You Network offers Sony music downloads
Citi's ThankYou Network loyalty programme has launched a new reward that allows members to use their ThankYou Points toward music downloads from Sony Music Entertainment. Sony Music is now offering ThankYou members various special artist promotions on an ongoing basis, including early access to ...
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