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The Wise Marketer's marketing & customer loyalty report for the week ending October 12th, 2009...
NEWS: Consumers seeking more immediate rewards
Consumers are no longer prepared to wait for incentives such as cash back and the reward schemes built up from their credit cards, with many instead simply searching online for coupons and voucher codes for instant discounts and money off offers, according to online voucher service VoucherSeeker.
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BRIEFING: Tesco Clubcard celebrates 16-millionth UK member
Since the Tesco Clubcard was re-launched in May 2009, 1 million more customers have signed up for the supermarket giant's loyalty programme (equivalent to 6 new members every minute). The latest promotion, Clubcard Double Points , launched in August 2009, offers 2 points for every 1 spent on ...
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NEWS: Social media is boosting customer engagement
Retailers and brand owners have been adopting social media tools at an impressive rate, with more than 50% having begun using five out of ten social media marketing tools, according to a study by The E-tailing Group and PowerReviews.
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BRIEFING: Thank You Network offers Sony music downloads
Citi's ThankYou Network loyalty programme has launched a new reward that allows members to use their ThankYou Points toward music downloads from Sony Music Entertainment. Sony Music is now offering ThankYou members various special artist promotions on an ongoing basis, including early access to ...
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NEWS: Trust & transparency are keys to loyalty, says Asda
Trust and transparency are the keys to earning real customer loyalty, and this means allowing customers to not only see 'behind the scenes' but also to help make key decisions about business operations, according to Wal-Mart owned supermarket Asda's president and CEO, Andy Bond.
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BRIEFING: Mileage Plus adds new travel redemption options
In the US, United Air Lines' Mileage Plus frequent flyer programme members can now use their miles to book more parts of their trips, in addition to their flights. With immediate effect, members can use their miles for hotel stays worldwide and car rentals in the United States and Canada ...
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NEWS: Aeroplan unveils 'miles maximizer' for winter
Aeroplan's financial cards and travel partners have teamed up to launch the biggest bonus mileage offer in the programme's history, offering members more than 4 miles per dollar spent when using eligible CIBC or American Express Aeroplan affiliated payment cards for purchases with participating partner companies.
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BRIEFING: Discounts weaved into natural search results
Billeo, a personal finance software provider, has launched a new service called the Offer Assistant , which delivers real-time shopping discounts and rewards directly to the consumer within unsponsored search engine results. Billeo has also announced a partnership with the UPside Visa Prepaid ...
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NEWS: How to drive engagement with smarter loyalty rewards
The reward is a vital part of any loyalty programme, and it must be worth enough to be attractive to the customer yet not cost enough to make the programme unprofitable. It must appeal to consumers of the right profile, and it must cater for wide variations in taste and desires among those customers.
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BRIEFING: Aeroplan signs up Rexall drug stores
In Canada, Aeroplan has signed Rexall as a new partner, allowing the pharmacy group's customers to earn Aeroplan miles on all purchases at Rexall and Rexall Pharma Plus stores in Western Canada, Northwest Territories and Thunder Bay, Ontario. Members earn 1 Aeroplan Mile for every pre-tax Can$1 ...
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