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The Wise Marketer's marketing & customer loyalty report for the week ending November 6th, 2009...
NEWS: Social media: New rules of engagement?
When it comes to marketing through social media, there are new rules of engagement, according to a consumer survey from Webtrends, which found that consumers want conversations rather than sales pitches and to develop positive relationships with brands.
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BRIEFING: Atlanta pilots loyalty programme for recyclers
A selected group of US residents in Atlanta, Georgia, are to be rewarded for their curbside recycling efforts. In an effort to encourage proper recycling habits, boost recycling participation, reduce the amount of recyclables being sent to area landfills and save taxpayer money, City officials ...
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NEWS: Integrated marketing trends for 2010
The latest forecast for integrated marketing trends in 2010 suggests that, while marketers are likely to have a hard time, those who understand and apply ten basic principles of recession survival can still come out ahead of the competition, according to marketing consultant Judy Franks of The Marketing Democracy.
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BRIEFING: Bank of Valetta launches loyalty programme
Malta-based Bank of Valletta (BOV) has launched a loyalty programme that rewards customers who pay for their purchases with a BOV VISA Platinum Card, a BOV Visa Gold Card or a BOV Visa Flypass Business Card. All customers who have one of these premium credit cards are automatically eligible to ...
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NEWS: Marketers to gain by cloning loyal customers
Knowing your customers is one of the first rules of marketing but, during a recession, it arguably even more important for marketers to know which potential customers best match the profiles of their existing loyal and profitable customers, according to database marketing firm KDB.
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NEWS: Groupe Aeroplan to buy up Carlson Marketing
Groupe Aeroplan, the international loyalty management firm headquartered in Canada, has entered into an agreement with Carlson Companies in the US to purchase Carlson Marketing for US$175.3 million (Can$188.0 million).
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BRIEFING: Continental Arlines joins Star Alliance
Continental Airlines has joined Star Alliance, expanding Air Canada's customers' travel options, including codeshare flights to new destinations through Continental's hubs and network. Effective immediately, the two airlines have a full reciprocal agreement in place for each other's frequent flyer ...
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NEWS: Rewards to help the poor help themselves
In South Africa, a self-proclaimed rewards programme for the poor, The Broccoli Project (TBP), uses a scalable technology platform and processes designed to ensure that aid for those who need it most can be deployed optimally in a way that breaks their dependency on hand-outs.
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BRIEFING: New Starbucks loyalty scheme consolidates others
Starbucks is to soon launch a new customer loyalty card programme, My Starbucks Rewards, in all US Starbucks stores. Consolidating its two current programmes, Starbucks Card Rewards and Starbucks Gold card, the new programme has no annual fee, allows members to use one registered card (any ...
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NEWS: How the best-in-class achieve 91% customer retention
A customer-centric shift in the market is forcing organisations to rethink customer engagement, and best-in-class companies are already outperforming the competition when it comes to using customer experience management (CEM) to boost customer retention and satisfaction, according to a study by Aberdeen Group and Cincom Systems.
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BRIEFING: FFP breakage 'more than GDP of most countries'?
In May 1981 American Airlines started the first frequent flyer programme with a list of 150,000 of its best customers. Today, research suggests that there are some 277 million frequent flyer members belonging to a myriad of airline loyalty programmes with more than 9.7 trillion accumulated miles ...
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