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The Wise Marketer's marketing & customer loyalty report for the week ending October 29th, 2009...
NEWS: FFPs not meeting members' needs & desires
A surprisingly wide chasm separates what elite frequent flyers want from a loyalty programme and what they actually get, according to a white paper from loyalty programme experts at Carlson Marketing and Peppers & Rogers Group.
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BRIEFING: Rapid Rewards adds two Las Vegas resorts
Southwest Airlines has added The Venetian and The Palazzo Resort-Hotel-Casino properties as new preferred partners of its frequent flyer programme, Rapid Rewards. Rapid Rewards members can now earn Rapid Rewards credits for each qualifying stay at both hotel properties. Those who book their hotel ...
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NEWS: Rewards aggregator to benefit loyal Australians
The average Australian consumer is missing out on more than Aus$4,000 worth of loyalty rewards and programme benefits every year, according to a survey by the recently launched Australian loyalty rewards aggregator, Perkler.
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BRIEFING: Social Media Marketing Council opens doors
Integrated marketing platform provider, Alterian, has launched the Social Media Marketing Council (SMMC), an independent committee designed to ensure the responsible use of social media and the resulting data by commercial organisations. The SMMC will be an independently-chaired organisation with ...
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NEWS: The top 20 attitudes of successful loyalty marketers
When it comes to customer loyalty, customer retention and relationship building campaigns, the attitudes and preconceived ideas of both marketers and management determine much of the scheme's success.
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BRIEFING: Best Western joins Canada's Air Miles
Best Western International has joined the Air Miles Reward programme, and is offering its Best Western Rewards members 20 Air Miles for every qualified stay at any Best Western hotel in Canada, the US (including Hawaii and Alaska) and the Caribbean Islands. As a launch bonus, Air Miles collectors ...
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NEWS: Canadian Air Miles operator buys into Dotz
LoyaltyOne, the operator of Canada's popular Air Miles rewards programme, has acquired a 29% stake in CBSM, the operator of Brazil's online-only Dotz loyalty programme, and the two companies will now develop Dotz to include a traditional retail-based coalition loyalty structure similar to that of Air Miles.
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BRIEFING: Debenhams Beauty loyalty card wins award
At the Prepaid Awards ceremony held in London recently, the best prepaid gift programme was judged to be Sainsbury's Meal Ticket, which was launched in August 2008 and enables parents to pay for meals for their children when away from home at university. The best prepaid non-gift programme was ...
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FEATURE: Top 20 attitudes of today's best loyalty marketers
When it comes to customer loyalty, customer retention and relationship building campaigns, the attitudes and preconceived ideas of both marketers and management determine much of the scheme's success. - The Wise Marketer's experience and insights over many years has taught us that there is no ...
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NEWS: Case study: Iceland's Bonus Card improves insight
When the UK's Iceland frozen foods chain decided to launch a new Iceland Customer Card with the goal of building up a detailed and accurate single view of the company's three million customers, a technology platform from Trillium Software was introduced to gain better customer intelligence and to enable personalised direct marketing.
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BRIEFING: SPG comes to iPhone, Twitter & Facebook
Starwood Preferred Guest (SPG) has launched a new suite of Twitter, Facebook and iPhone applications. The move is part of the SPG programme's overall commitment to providing insider access for its loyal guests by tapping into social media. According to research, SPG members are highly active ...
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