 |
The Wise Marketer's marketing & customer loyalty report for the week ending October 26th, 2009...
NEWS: Canadian Air Miles operator buys into Dotz
LoyaltyOne, the operator of Canada's popular Air Miles rewards programme, has acquired a 29% stake in CBSM, the operator of Brazil's online-only Dotz loyalty programme, and the two companies will now develop Dotz to include a traditional retail-based coalition loyalty structure similar to that of Air Miles.
... read more
BRIEFING: Debenhams Beauty loyalty card wins award
At the Prepaid Awards ceremony held in London recently, the best prepaid gift programme was judged to be Sainsbury's Meal Ticket, which was launched in August 2008 and enables parents to pay for meals for their children when away from home at university. The best prepaid non-gift programme was ...
... read more
FEATURE: Top 20 attitudes of today's best loyalty marketers
When it comes to customer loyalty, customer retention and relationship building campaigns, the attitudes and preconceived ideas of both marketers and management determine much of the scheme's success. - The Wise Marketer's experience and insights over many years has taught us that there is no ...
... read more
NEWS: Case study: Iceland's Bonus Card improves insight
When the UK's Iceland frozen foods chain decided to launch a new Iceland Customer Card with the goal of building up a detailed and accurate single view of the company's three million customers, a technology platform from Trillium Software was introduced to gain better customer intelligence and to enable personalised direct marketing.
... read more
BRIEFING: SPG comes to iPhone, Twitter & Facebook
Starwood Preferred Guest (SPG) has launched a new suite of Twitter, Facebook and iPhone applications. The move is part of the SPG programme's overall commitment to providing insider access for its loyal guests by tapping into social media. According to research, SPG members are highly active ...
... read more
NEWS: Retail 3.0 redefines retail customer intelligence
Hawkins Strategic has published a new position paper on 'In-Store Activity', the latest installment in its Retail 3.0 series (which examines the full spectrum of technology-assisted retail operations), addressing an area in retail that has long been a black hole: how shoppers interact with products in the store itself.
... read more
BRIEFING: Air NZ adds Airpoints Dollars banking partners
Air New Zealand has signed up its first new Airpoints Dollars banking partner in five years. Kiwibank will launch the Go Fly MasterCard early next month, which will allow cardholders to earn Airpoints Dollars every time they spend, as well as providing a facility for families to share Airpoints ...
... read more
NEWS: Airlines' main challenge lies with loyalty efforts
In past years, airlines' biggest concern was how to control skyrocketing fuel prices. Airlines around the world are making dramatic changes to their business models to survive not only increasing fuel costs but also other market-driven challenges. Combined, the changes needed in the industry may bring about the 'ultimate travel experience' for passengers, according to Sabre Airline Solutions.
... read more
BRIEFING: American Eagle A-List signs millionth member
Aerie by American Eagle Outfitters (AE), has signed up more than a million members to its a-list programme in just over a year. The company's AE All Access Pass programme, which launched in 1995, has more than 17 million members. Since its launch in July 2008, the aerie a-list programme has ...
... read more
NEWS: E-retail problems shared with peers, not brands
More than half (53%) of British adults who use the internet say they are now conducting more transactions online than they did in the past, mainly due to the current economic climate, with 74% saying they compare products and prices online, according to a survey conducted by Harris Interactive for Tealeaf.
... read more
BRIEFING: Esso renews Aeroplan loyalty partnership
Aeroplan has renewed a multi-year agreement with Imperial Oil, meaning that members can continue to earn Aeroplan Miles on the purchase of fuel, car washes and convenience store items at participating Esso-branded stations across Canada. They will continue to earn one Aeroplan Mile for every Can$3 ...
... read more
|
|
|
|
|
|
