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The Wise Marketer's marketing & customer loyalty report for the week ending October 8th, 2009...
NEWS: Trust & transparency are keys to loyalty, says Asda
Trust and transparency are the keys to earning real customer loyalty, and this means allowing customers to not only see 'behind the scenes' but also to help make key decisions about business operations, according to Wal-Mart owned supermarket Asda's president and CEO, Andy Bond.
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BRIEFING: Mileage Plus adds new travel redemption options
In the US, United Air Lines' Mileage Plus frequent flyer programme members can now use their miles to book more parts of their trips, in addition to their flights. With immediate effect, members can use their miles for hotel stays worldwide and car rentals in the United States and Canada ...
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NEWS: Aeroplan unveils 'miles maximizer' for winter
Aeroplan's financial cards and travel partners have teamed up to launch the biggest bonus mileage offer in the programme's history, offering members more than 4 miles per dollar spent when using eligible CIBC or American Express Aeroplan affiliated payment cards for purchases with participating partner companies.
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BRIEFING: Discounts weaved into natural search results
Billeo, a personal finance software provider, has launched a new service called the Offer Assistant , which delivers real-time shopping discounts and rewards directly to the consumer within unsponsored search engine results. Billeo has also announced a partnership with the UPside Visa Prepaid ...
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NEWS: How to drive engagement with smarter loyalty rewards
The reward is a vital part of any loyalty programme, and it must be worth enough to be attractive to the customer yet not cost enough to make the programme unprofitable. It must appeal to consumers of the right profile, and it must cater for wide variations in taste and desires among those customers.
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BRIEFING: Aeroplan signs up Rexall drug stores
In Canada, Aeroplan has signed Rexall as a new partner, allowing the pharmacy group's customers to earn Aeroplan miles on all purchases at Rexall and Rexall Pharma Plus stores in Western Canada, Northwest Territories and Thunder Bay, Ontario. Members earn 1 Aeroplan Mile for every pre-tax Can$1 ...
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NEWS: Ten brand & marketing trends for 2010
It appears that brands are heading for another turbluent year in 2010 according to Brand Keys' customer loyalty expert Robert Passikoff, who has compiled what he believes will be the year's ten main branding and marketing trends.
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BRIEFING: New NFC system provides immediate rewards
MoLo Rewards' patented wireless coupon and loyalty technology allows consumers to interact with a point of sale terminal and to, within seconds, redeem every valid and applicable coupon held in their mobile wallet. A single tap of the device on a reader that determines what coupons are valid and ...
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NEWS: Mobile operators are losing 25% of retail sales
An Amdocs survey of the key drivers of brand perceptions and customer experiences found that, in mobile phone operators' retail stores, 25% of customers intending to buy an upgrade or a new handset had left the store without making a purchase.
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BRIEFING: Is intelligent self service a future driver of loyalty?
Speaking on Leveraging the Power of Intelligent Interactions at the recent Gartner CRM Summit, Convergys' vice president of product and solution marketing, Jo Ann Parris, explained how technology adoption in everyday interactions is driving a greater need for intelligent self-service options to ...
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