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The Wise Marketer's marketing & customer loyalty report for the week ending October 19th, 2009...
NEWS: One in four consumers less brand loyal in 2009
Almost one quarter of British consumers say they are less brand loyal now than they were 12 months ago, according to a survey commissioned by The Loyalty Practice at HS&P.
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BRIEFING: HHonors adds new bonus for repeat guests
Members of Hilton HHonors can now choose the earnings style that best suits their travel needs. Those who plan to travel multiple times over the next few months can choose between earning 25,000 bonus points after completing four stays at any participating hotel within the Hilton Worldwide ...
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NEWS: Competitive advantage to depend on pattern-spotting?
As the world economy begins to emerge from the recession, business leaders will be forced to re-examine their opportunities for growth, competitive differentiation, and cost controls, according to a report from Gartner.
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BRIEFING: Can honest online reviews increase buyer loyalty?
Several leading consumer electronics manufacturers will now publish only genuine customer reviews (both good and bad) on their web sites. Hotpoint, Sharp and Toshiba join Brother, Cannon, Indesit, Kodak and Kaspersky as the most recent brands to partner with Reevoo, a shopping advice provider, to ...
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NEWS: Social media's role in customer engagement identified
There is a signficant correlation between consumer's online search behaviour and the influenced discovery of brands through social media channels, according to a study by GroupM Search and ComScore.
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BRIEFING: Payback launches rewarding Maestro card
Payback has launched a new Maestro version of the Payback card, allowing cashless payments to be made with it worldwide. Users of the card can also make online and contactless payments wherever Maestro is accepted. Customers don't need to switch bank accounts in order to use it, because payments ...
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NEWS: Coupon web sites more popular with the wealthy
Consumers' usage of coupon web sites is increasing, most notably among the highest education and income brackets, according to the second annual Consumer Coupon Behaviour Benchmark Survey commissioned by web-based coupon distribution service RetailMeNot.com.
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BRIEFING: Marketers forced to rethink customer engagement
A recent study, Customer Experience Management: Engaging Loyal Customers to Evangelize Your Brand , conducted by Aberdeen Group, examines the customer-centric shift that is forcing organisations to rethink customer engagement. The study reveals that measuring the customer experience (CEM) will be ...
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NEWS: Air Miles UK reports on 21 years of progress
In the UK, the popular Airmiles travel reward programme, operated by The Mileage Company, is celebrating its 21st year of operation, and has announced a 1 million television and digital advertising campaign with a bonanza Airmiles giveaway promotion.
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BRIEFING: Mobile & GPS lead to Canadian Air Miles benefits
Air Miles Reward members can earn reward miles via a new mobile access site. As part of a promotion in which members can earn free fuel or groceries by visiting Air Miles sponsors between October 7 and November 15, they can access a mobile portal that offers content and information about the ...
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