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The Wise Marketer's marketing & customer loyalty report for the week ending November 12th, 2009...
NEWS: Most consumers will swap brands for a good cause
Despite the recession, consumers are still spending with companies and brands that have a clear social purpose, according to third annual Edelman Good Purpose Consumer Study which surveyed 6,000 people in ten countries.
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BRIEFING: BP joins Fuelperks rewards programme
Excentus Corporation and BP have agreed to expand the reach of the fuelperks! Rewards programme, which allows consumers to earn fuel rewards and redeem them instantly at the pump. Under terms of an agreement, BP will become the fuelperks! redemption partner in most of marketing areas in which BP ...
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NEWS: Digital consumer trends for marketers in 2010
While predicting the evolution of the internet and online consumer-related technologies over the next few years will always be guesswork at best, digital strategists from Last Exit believe that there are several trends that seem to be here to stay.
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BRIEFING: eBucks reaches R1 billion in redemptions
In South Africa, eBucks says that members have spent over R1 billion (US$133.3 million) worth of eBucks since the programme's inception nine years ago. One billion Rand's worth of eBucks could be equated to: some 830 million minutes of airtime; almost 286 million Lotto tickets; some 91,145 flat ...
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NEWS: Study finds high loyalty to European mobile operators
Mobile phone users in both the US and Western Europe currently show relatively high intentions of staying with their current operator when purchasing their next device, according to a survey of handset customer loyalty by Strategy Analytics.
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BRIEFING: Radio station offers advertisers Aeroplan miles
Astral Media Radio and Aeroplan have signed an exclusive multi-year business-to-business agreement that will reward more than 20,000 existing and new direct clients of Astral Media Radio's direct radio and web site with Aeroplan Miles when they purchase airtime and web space. As part of the A+ ...
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NEWS: BA Miles extends its US footprint with Chase
The Mileage Company, the travel rewards firm behind Airmiles and BA Miles in the UK, has signed an agreement with Chase Card Services in the US to extend the travel benefit available to British Airways Visa Signature Card holders in the US.
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BRIEFING: Carlson Marketing offers PayPal reward options
Carlson Marketing has teamed with PayPal, meaning that members of its client loyalty and engagement programmes can now redeem their accrued programme points for specific dollar amounts in their PayPal account, by simply selecting the PayPal reward from an online catalogue. Within minutes they will ...
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NEWS: Social media: New rules of engagement?
When it comes to marketing through social media, there are new rules of engagement, according to a consumer survey from Webtrends, which found that consumers want conversations rather than sales pitches and to develop positive relationships with brands.
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BRIEFING: Atlanta pilots loyalty programme for recyclers
A selected group of US residents in Atlanta, Georgia, are to be rewarded for their curbside recycling efforts. In an effort to encourage proper recycling habits, boost recycling participation, reduce the amount of recyclables being sent to area landfills and save taxpayer money, City officials ...
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